Show Your Heart and help us fight against heart disease and stroke



    MONTREAL, Jan. 29 /CNW Telbec/ - For the eighth year in a row, the Heart
and Stroke Foundation of Québec launches the Show Your Heart campaign to raise
awareness of the risk factors of cardiovascular diseases and the importance of
leading a healthy lifestyle. During February, Heart Month, many fundraising
activities will be organized all around the province.
    Each year, heart and stroke diseases are the greatest killers of
Canadians. In Québec, we estimate that one person is affected by
cardiovascular disease every 30 minutes. Men and women are both equally
affected.
    To help fight cardiovascular diseases, people from Montréal are invited
to participate in the fund raising activities. During February, everyone is
invited to wear the official Heart Pin of the Show Your Heart campaign, sold
throughout Québec by hundreds of volunteers for $5. "Heart Pearls" dark
chocolates made of 70% cocoa, (made exclusively by Corfias chocolats fins et
vins de Boucherville) will also delight chocolate lovers.
    Corporate sponsors will also participate in this massive fundraising
campaign. For the fourth year in a row, La Casa Grecque's 32 Restaurants will
be involved in the Show Your Heart campaign. From February 1st to the 29th,
La Casa Grecque will donate $1 to the Heart and Stroke Foundation of Québec
for each "Heart Choice plate" sold. So far, La Casa Grecque has raised close
to $65,000 for the Foundation.
    Boston Pizza will give the Foundation a portion of all monies raised with
the sale of heart shaped pizza on Valentine's Day. Also, from February 1st to
the 14th, Boston Pizza will challenge their clients to buy a paper heart for
$1 to write a love note to their valentines. A portion of the profits will be
given to the Heart and Stroke Foundation of Québec. Québec's 24 restaurants
will join those in the rest of the country with this fundraising activity.
    Canadian Tire will offer a heart shaped educational pamphlet for a
$2 contribution. All monies raised during Heart Month will be given to the
Heart and Stroke Foundation of Canada as well as Canadian Tire's Place au
Sport program which allows needy children to participate in sports and
recreational activities.
    All around Québec, a huge door-to-door campaign will go on during Heart
Month. Thousands of volunteers will challenge people to give generously to the
Heart and Stroke Foundation of Québec. These funds, added to profits generated
by the Show Your Heart activities, will be given to the Heart and Stroke
Foundation's mission.
    Finally, on January 30th at 9:30 am, thousands of young students will
stop their school activities for a 2-minute jumping session to celebrate the
beginning of Heart Month. For over 25 years, Jump Rope for Heart has raised
awareness for thousands of young students of the importance of having a
healthy lifestyle.

    The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact through the
advancement of research and its application, the promotion of healthy living,
and advocacy.
    To make a donation to the Heart and Stroke Foundation of Québec, call
1 888 473-INFO (4636) or visit our web site www.heartandstroke.qc.ca. Thank
you for your generosity!




For further information:

For further information: Mélanie Larente, Heart and Stroke Foundation of
Québec, (514) 871-8038, poste/ext 232, melanie.larente@fmcoeur.qc.ca

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Heart and Stroke Foundation of Québec

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