Shoppers Drug Mart/Pharmaprix helps customers support prostate cancer research



    TORONTO, Oct. 12 /CNW/ - Between Saturday, October 13 and Friday,
October 19 customers at Shoppers Drug Mart/Pharmaprix stores across the
country will be able to donate to prostate cancer research at the till,
through the Tree of Life program.
    For the fifth straight year, the Prostate Cancer Research Foundation of
Canada (PCRFC) is partnering with Shoppers Drug Mart to offer this charitable
opportunity to customers. Between Oct. 13 and 19 customers can buy a leaf for
$1, a maple leaf for $5 or an apple for $50 to customize and post in store.
Proceeds will support prostate cancer research and local health charities.
    This year Shoppers Optimum Card holders who donate to the campaign will
also have a chance to win a grand prize of 1 million Optimum points.
    PCRFC has been a beneficiary of the Tree of Life program since 2003.
Since then, Shoppers Drug Mart and its customers have raised more than
$375,000 for prostate cancer research. The retail chain has also sponsored a
number of PCRFC's signature events.
    The Tree of Life campaign is a community-based fundraising program held
across Canada each autumn. Since 2002 the campaign has raised more than
$7.1 million for Canadian health charities. This year alone, more than
245 organizations in 10 provinces and two territories will benefit from the
proceeds. The PCRFC is one of four national charities selected for
participation in the campaign.
    "With strong brands like Shoppers Drug Mart/Pharmaprix behind us, sharing
our message with their customers and engaging them in the prostate cancer
cause, we will one day realize our mission of eliminating the threat of this
disease," says John Blanchard, PCRFC's president and CEO.
    "The Tree of Life campaign is the cornerstone of our community investment
program," said Lisa Gibbs, Manager, Community Investment, Shoppers Drug Mart.
"Through this program, our customers, employees and pharmacist/owners across
the country partner with local charities and give back to the communities in
which they work and live."

    Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,010 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in every province and two territories, the
Company is one of the most convenient retailers in Canada. The Company also
owns and operates 60 Shoppers Home Health Care stores, making it the largest
Canadian retailer of home health care products and services. Shoppers Drug
Mart stores are owned by local pharmacists who live, work and give back to the
communities they serve.

    The Prostate Cancer Research Foundation of Canada is the leading national
organization devoted solely to eliminating prostate cancer. Its mission is to
raise funds for research into the prevention, treatment and cure of the
disease by engaging Canadians through awareness, education, and advocacy. For
more information, please visit www.prostatecancer.ca.





For further information:

For further information: Greg Sarney, Vice President, Corporate
Development & Marketing, Prostate Cancer Research Foundation of Canada, (416)
441-2131 ext. 230 or 1-888-255-0333; Lisa Gibbs, Manager, Community
Investment, Shoppers Drug Mart, (416) 493-1220 x5994

Organization Profile

PROSTATE CANCER RESEARCH FOUNDATION OF CANADA

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