Shoppers Drug Mart to Launch Innovative New Beauty Concept Store



    TORONTO, March 26 /CNW/ - Shoppers Drug Mart announced today that it will
launch an innovative new concept store focused solely on meeting the growing
health and beauty needs of Canadian consumers. In addition to a full-service
pharmacy, the new format will feature an extensive selection of skin care and
dermatological products and a full range of prestige cosmetic and fragrance
brands, all complemented by the friendly, professional advice of highly
trained cosmeticians.
    "Evolving our beauty offering is a key component of our growth strategy."
said Jurgen Schreiber, President and CEO, Shoppers Drug Mart. "This new
concept will allow us to offer customers a unique and upscale beauty
experience. At the same time, it provides us with a platform from which to
launch new and exciting prestige brands and exclusive lines as we continue to
expand our presence in the marketplace."
    Smaller in size than a traditional Shoppers Drug Mart store, the new
beauty concept will encompass approximately 5,000 square feet of selling
space. The first of these new stores is scheduled to open in Ontario in July
of 2008.
    Shoppers Drug Mart is also pleased to announce the appointment of Shelley
J. Rozenwald as President of this exciting new concept. Shelley, an icon in
the Cosmetic world, is a true visionary and has brought over 100 brands to
Canada in her career. Her innovative approach to beauty has allowed the
cosmetics industry to prosper across Canada and reach a new plateau. Shelley
was recognized by the industry in 2007 and was awarded the prestigious
Fragrance Lifetime Achievement Award. Shelley has developed innovative retail
design and event marketing programs that are world class. Shelley will be
responsible for the development and rollout of the new concept.
    This exciting new concept is an extension of the Company's successful
Beauty Boutique format first launched in 2003. Today, Beauty Boutiques can be
found in more than 140 Shoppers Drug Mart and Pharmaprix locations across
Canada. In addition to this new concept, the Company plans to continue with
the roll-out of up to 40 additional Beauty Boutiques at select drug store
locations in 2008.

    About Shoppers Drug Mart

    Shoppers Drug Mart Corporation is one of the most recognized and trusted
names in Canadian retailing. The Company is the licensor of full-service
retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in
Québec). With more than 1,080 Shoppers Drug Mart and Pharmaprix stores
operating in prime locations in each province and two territories, the Company
is one of the most convenient retailers in Canada. The Company also owns and
operates 64 Shoppers Home Health Care stores, making it the largest Canadian
retailer of home health care products and services. In addition to its retail
store network, the Company also owns MediSystem Technologies Inc., a provider
of pharmaceutical products and services to long-term care facilities in
Ontario and Alberta.
    For more information, visit us at www.shoppersdrugmart.ca.

    %SEDAR: 00016987EF




For further information:

For further information: Pam Zalanyi, Investor Relations, Tel: (416)
493-1220 x 5560, Email: pzalanyi@shoppersdrugmart.ca


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