New Gasoline Cleans and Protects Just in Time for Summer Driving Season
CALGARY, May 14 /CNW/ - This morning, at selected Shell stations across
Canada, consumers received a free fill-up with Shell Nitrogen Enriched
Gasolines, a new fuel containing a unique, patented cleaning system designed
to seek and destroy engine "gunk" (carbon deposits) in all three grades of
gasoline. To celebrate the debut of the new fuel, Shell held three
simultaneous events - Shell Nitrogen Enriched Gasoline Giveaways - where free
fuel was available for the first 400 vehicles.
Consumers lined up in their vehicles for an opportunity to try the new
fuel (at no cost) in top commuter markets, including Vancouver, Toronto, and
Montreal. Throughout the week of May 11, local radio stations hinted at
participating Shell gasoline stations in each market. This morning, on-air
personalities finally directed listeners to a selected Shell gasoline station
in their area, and throngs of consumers followed.
"With the summer driving season approaching, people sometimes forget that
their vehicle engines need to be up to par before hitting the road," said
Diana Hamadeh, Shell Canada Communications Manager. "These gasoline giveaways
are a great way to introduce the new Shell Nitrogen Enriched Gasolines to
drivers and to showcase how the gasolines are designed to clean and protect
critical engine parts."
NITROGEN ENRICHED FUEL SPARKS SUMMER DRIVING
With the seasons changing, there's no better time to switch gears and
take care of your vehicle's engine with Shell Nitrogen Enriched Gasoline.
Nitrogen is a key element within the active cleaning molecule in the new fuel.
By enriching the cleaning molecule with nitrogen it is not only more effective
but is significantly more stable at higher temperatures common in modern
engines, such as direct fuel-injection gasoline engines. The increased
stability helps the molecule work under much tougher engine conditions by
resisting thermal breakdown better than conventional cleaning additives.
Shell developed the new fuel with the consumer in mind, knowing that in
today's challenging economy consumers are looking to preserve one of their
largest investments - their vehicles. They also are looking to get the most
out of every drop of gasoline. Shell worked with car manufacturers on research
and development projects to gain understanding of challenges related to engine
technology changes. These insights along with fuels technology leadership and
a strong research and development program help Shell continually improve and
differentiate its products.
Just in time to gear up for summer, Shell launches the Shell Nitrogen
Enriched Gasoline Giveaway as part of a larger initiative to introduce the new
gasolines nationwide. The new Nitrogen Enriched cleaning system is designed to
seek and destroy engine gunk (carbon deposits) in all three grades of
gasolines. The new Nitrogen Enriched cleaning system helps clean up gunky
build up on intake valves and fuel injectors left by lower quality gasolines
and then acts like a barrier to help protect critical engine parts from
Shell is supporting the launch of Nitrogen Enriched Gasolines with a
national marketing campaign, including national TV, radio and online
advertising, as well as point-of-purchase marketing at Shell-branded stations.
The new campaign builds on the current "Passionate Experts" platform, focusing
on the company's commitment to fuel quality and passion for developing
innovative new products, helping consumers get the most out of every drop.
For additional information on Shell Nitrogen Enriched Gasolines, visit
(*) EVENT PHOTOS AVAILABLE UPON REQUEST (*)
Shell Canada Products
Shell Canada's downstream business is held and operated by a wholly owned
partnership, Shell Canada Products, which manufactures, distributes and
markets refined petroleum products across Canada. Shell Canada's three
refineries convert crude oil into low sulphur gasoline and diesel fuel,
aviation fuels, solvents, lubricants, asphalt and heavy fuel oils. Shell
Canada Products supplies these products to retail, commercial and road
transport markets through its Canada-wide network of Shell and private-branded
retail and cardlock sites.
This announcement could contain forward-looking statements that are
subject to risk factors associated with the oil, gas, power, chemicals and
renewables business. It is believed that the expectations reflected in these
statements are reasonable, but may be affected by a variety of variables that
could cause actual results, trends or reserves replacement to differ
materially, including, but not limited to: price fluctuations, actual demand,
currency fluctuations, drilling and production results, reserve estimates,
loss of market, industry competition, environmental risks, physical risks,
risks associated with the identification of suitable potential acquisition
properties and targets and the successful negotiation and consummation of
transactions, the risk of doing business in developing countries, legislative,
fiscal and regulatory developments including potential litigation and
regulatory effects arising from recategorisation of reserves, economic and
financial market conditions in various countries and regions, political risks,
project delay or advancement, approvals and cost estimates.
Please refer to the Annual Report for the year ended December 31, 2008,
for a description of certain important factors, risks and uncertainties that
may affect the Shell Group's businesses.
Neither Royal Dutch Shell plc nor any member of the Shell Group
undertakes any obligation to publicly update or revise any of these
forward-looking statements, whether to reflect new information, future events
or other information.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: INQUIRIES: Shell Canada Products, Media Line,
(403) 691-3198; Victoria Crowder, Edelman, (416) 998-9702