Shell Canada Products launches new Nitrogen Enriched Gasolines



    
    New molecule designed to seek and destroy engine gunk in both
    conventional and modern engines
    

    CALGARY, May 4 /CNW/ - Today at Shell stations across Canada, consumers
will fill up with a new product at the pumps. Shell Canada is introducing new
Nitrogen Enriched Gasolines, containing a unique, patented cleaning system
designed to seek and destroy engine gunk (carbon deposits) in all three grades
of gasoline. The new Nitrogen Enriched cleaning system cleans up gunky
build-up on intake valves and fuel injectors left by lower quality gasolines
and then acts like a barrier to help protect critical engine parts from
performance-robbing gunk.
    Nitrogen is a key element within the active cleaning molecule in the new
fuel. By enriching the cleaning molecule with nitrogen, it is not only more
effective but is significantly more stable at the higher temperatures common
in modern engines, such as direct fuel-injection gasoline engines. The
increased stability helps the molecule work under much tougher engine
conditions by resisting thermal breakdown better than conventional cleaning
additives.
    "At Shell, our Passionate Experts are dedicated to helping motorists get
the most out of every drop of gasoline," said Jens Mueller-Belau, Fuels
Portfolio and Category Manager North America, Shell Retail. "With Nitrogen
Enriched Gasolines, our scientists have increased the effectiveness of our
cleaning additive, offering consumers our most advanced technology ever."
    In addition to developing this new gasoline with the consumer in mind,
Shell worked with car manufacturers on research and development projects to
gain understanding of challenges related to engine technology changes. These
insights, along with fuels technology leadership and a strong research and
development program, help Shell continually improve and differentiate its
products.
    Nitrogen Enriched Gasolines were tested in laboratories, independent
testing facilities and on the road, accumulating more than 800,000 kilometres
in various vehicles and engines - including conventional, turbo-charged, and
direct fuel-injection gasoline engines, hybrids, newer vehicles with low
mileage, and older vehicles with high mileage. Shell scientists also used
innovative testing technologies such as dual-fuel engines to conduct
head-to-head comparisons with other lower-quality gasolines. In these tests,
split engines simultaneously ran on different types of gasoline in order to
collect data under the exact same conditions. The results of these
head-to-head comparisons showed the Shell Nitrogen Enriched Gasolines are more
effective than lower-quality gasolines in protecting against the build-up of
harmful engine gunk.
    "In today's tough economy, Canadian drivers are concerned about
protecting their vehicle because it's one of their largest investments," said
Mueller-Belau. "We want to help protect that investment. That's why we're
educating consumers that there is a difference in the gasoline they choose.
Using lower-quality gasolines can result in gunky build-up on critical engine
parts, negatively impacting engine performance. Shell gasolines help drivers
say 'No' to gunk."
    The Nitrogen Enriched formula helps prevent gunk build-up more
effectively than gasolines containing only the minimum amount of cleaning
agents as required by national Canadian fuel standards. The new cleaning
system is certified to meet the TOP TIER Detergent Gasoline Standard - a
voluntary standard designated by some of the world's top automakers (Audi,
BMW, GM, Honda, Toyota, Volkswagen) to raise the bar on fuel quality beyond
minimum requirements. Industry research confirms that clean engines help
vehicles perform at their best.
    In addition, Shell V-Power(R) premium gasoline provides maximum
protection with the highest concentration of the Nitrogen Enriched cleaning
system and more than five times the minimum amount of cleaning agents required
by national fuel standards in Canada. It is designed to seek and destroy
engine gunk even faster than regular Shell gasoline, providing maximum
protection to help vehicles maintain peak performance.
    Shell is supporting the launch of Nitrogen Enriched Gasolines with a
national marketing campaign, including national television, print, transit and
online advertising, as well as point-of-purchase signage at Shell-branded
stations nationwide. The new campaign builds on the current Passionate Experts
platform, focusing on the company's commitment to fuel quality and passion for
developing innovative new products.
    As well, Shell will make its best-ever AIR MILES offer during the launch
period. From May 4 to July 12, 2009, Shell customers will receive 10 times
bonus AIR MILES reward miles on Shell V-Power(R) Gasoline and Shell
V-Power(TM) Diesel, and five times bonus reward miles on Shell Bronze and
Silver grades and Shell Diesel.
    "At Shell, we believe it's important to educate consumers that all
gasolines are not the same - high-quality gasoline can make a difference in
vehicles," said Diana Hamadeh, Shell Canada Communication Manager. "We're
dedicated to continuous product improvement and innovation, and to helping
consumers get the most out of every drop of gasoline."
    For additional information on Shell Nitrogen Enriched Gasolines, visit:
www.shell.ca/nitrogen.

    Shell Canada Products

    Shell Canada's downstream business is held and operated by a wholly owned
partnership, Shell Canada Products, which manufactures, distributes and
markets refined petroleum products across Canada. Shell Canada's three
refineries convert crude oil into low sulphur gasoline and diesel fuel,
aviation fuels, solvents, lubricants, asphalt and heavy fuel oils. Shell
Canada Products supplies these products to retail, commercial and road
transport markets through its Canada-wide network of Shell and private-branded
retail and cardlock sites.

    Disclaimer statement:

    This announcement could contain forward-looking statements that are
subject to risk factors associated with the oil, gas, power, chemicals and
renewables business. It is believed that the expectations reflected in these
statements are reasonable, but may be affected by a variety of variables that
could cause actual results, trends or reserves replacement to differ
materially, including, but not limited to: price fluctuations, actual demand,
currency fluctuations, drilling and production results, reserve estimates,
loss of market, industry competition, environmental risks, physical risks,
risks associated with the identification of suitable potential acquisition
properties and targets and the successful negotiation and consummation of
transactions, the risk of doing business in developing countries, legislative,
fiscal and regulatory developments including potential litigation and
regulatory effects arising from recategorisation of reserves, economic and
financial market conditions in various countries and regions, political risks,
project delay or advancement, approvals and cost estimates.
    Please refer to the Annual Report for the year ended December 31, 2008,
for a description of certain important factors, risks and uncertainties that
may affect the Shell Group's businesses.
    Neither Royal Dutch Shell plc nor any member of the Shell Group
undertakes any obligation to publicly update or revise any of these
forward-looking statements, whether to reflect new information, future events
or other information.




For further information:

For further information: Jackie Panera, (403) 691-2646


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