Canadian Tire to plant a tree for every package of Blue Planet Covered
CFL Bulbs sold
TORONTO, Oct. 3 /CNW/ - Saving money while helping the environment just
got a whole lot easier with the launch of Canadian Tire's 'Buy a Bulb, Plant a
Tree Campaign'. From now until October 24, 2008, Canadian Tire and Tree Canada
will plant a tree for every two pack of Blue Planet Covered CFL bulbs sold.
The Blue Planet Covered CFL bulb is an innovative new CFL bulb that looks just
like a regular light bulb but uses 75 per cent less energy and lasts six times
as long as a traditional incandescent bulb. In addition, it also contains less
mercury and fits in most fixtures.
Taking place at Canadian Tire stores across the country, the 'Buy a Bulb,
Plant a Tree Campaign' enables customers to purchase an innovative, new
energy-saving bulb for their home and for every two pack of Blue Planet
Covered CFL bulbs sold, Tree Canada will plant a tree where it is most needed.
"Together with our customers, we are part of the solution for creating a
sustainable environment," says Reg McLay, senior vice president, Canadian
Tire. "This partnership with Tree Canada not only offers customers
eco-friendly solutions for their home, but also allows Canadian Tire to give
back to the communities across Canada through the planting of trees."
"We are excited to partner with a Canadian organization who shares our
desire to help sustainable forestry," said Michael Rosen, president of Tree
Canada. "With stores all across the country, Canadian Tire can effectively
reach Canadians and encourage them to take part in this initiative."
The partnership with Tree Canada is just one of the many ways Canadian
Tire is helping to make a positive impact on the environment. A wide variety
of energy-efficient changes have been integrated into Canadian Tire stores
including more efficient lighting, heating, cooling and waste management
features, resulting in stores that are 30 per cent more energy-efficient than
stores built six years ago.
In addition to making improvements on an operational level in current and
future stores, the introduction of the Blue Planet line of eco-friendly
products, has Canadian Tire offering customers eco-friendly alternatives to
the many items used everyday in the home. The exclusive lineup of products
includes an assortment of environmentally-friendly household cleaners, CFL
bulbs and other innovative green items."
"From CFL bulbs and eco-friendly lawn care products to solar panels,
reusable shopping bags and green household cleaners, we want to make smart
environmental products available to our customers," says McLay. "The Blue
Planet line provides customers with eco-friendly options for everyday items,
which not only helps customers to make smart environmental choices, but also
helps them to save money on utility bills."
To learn more about Buy a Bulb, Plant a Tree Campaign or Canadian Tire's
growing assortment of green products, visit www.canadiantire.ca . A greener
tomorrow starts today!
Canadian Tire Corporation, Limited (TSX: CTR.NV, CTR) operates an
inter-related network of businesses engaged in retail, financial services and
petroleum. Canadian Tire Retail, with more than 473 stores across Canada, is
the country's most-shopped retailer of Automotive, Sports and Leisure, and
Home Products. www.canadiantire.ca offers Canadians the opportunity to shop
online. PartSource is an automotive parts specialty chain with 74 stores in
Canada. Canadian Tire Financial Services manages related financial products
and services for retail and petroleum customers. Canadian Tire Petroleum is
the country's largest independent retailer of gasoline with more than 266
outlets and pumps the highest gasoline volume per site in the entire Canadian
industry. Mark's Work Wearhouse operates more than 360 stores across Canada
including L'Equipeur stores in Quebec. More than 57,000 Canadians work across
the Canadian Tire organization from coast-to-coast in the corporation's
retail, financial services, petroleum and apparel businesses.
About Tree Canada
Tree Canada is a not-for-profit charitable organization established to
encourage Canadians to plant and care for trees in urban and rural
environments. A winner of the Canadian Environmental Award (2007), Tree Canada
engages Canadian companies, government agencies and individuals to support the
planting of trees, the greening of schoolyards, and other efforts to sensitize
Canadians to the benefits of planting and maintaining trees. To date, more
than 75 million trees have been planted, more than 450 schoolyards have been
greened, and Tree Canada has organized 8 national urban forestry conferences.
More information about Tree Canada is available at www.treecanada.ca.
(*) Canadian Tire will donate $2 towards planting a tree up to a maximum
of 125,000 trees.
For further information:
For further information: Lisa Gibson, Canadian Tire, (416) 544-7655