After Seven Years Apart, Barbie® is Back in the Arms of Ken®;
Fans Around The World Help Them Celebrate the Most Romantic Day of The
TORONTO, Feb. 14 /CNW/ - Barbie® and Ken® dolls announced today that
they are officially a couple again, after shocking the world in 2004
with their unexpected decision to spend time apart. Barbie® finally
"said yes" on the most romantic day of the year making Ken® her
boyfriend once again. Ken® and his Kentourage will be at Union Station
in Toronto today until 3 p.m., handing out pink roses in celebration of
Barbie® and Ken's love and new relationship status.
Barbie® and Ken® dolls' love story is one for the ages - complete with
headline grabbing breakups, trendsetting styles and a love that has
endured over five decades. Always a reflection of the times, over the
past month, their complex romance has played out on Facebook and
Twitter with Ken® posting grand romantic gestures to prove that even
though he is plastic, his love is real. Early this morning, Barbie®
officially changed her status on Facebook to "in a relationship" and
the couple even merged their Facebook pages into one (www.facebook.com/barbie).
"Barbie and Ken have an epic love story that has stood the test of
time," said Adriana Gut, Marketing Manager - Girls Brands for Mattel
Canada. "As the ultimate boyfriend for every occasion, Ken knew just
what to do to win Barbie back - the iconic couple were truly made for
each other and this is just the beginning of their next chapter
together. Ken professed his feelings toward Barbie through bus shelter
ads, appearances in malls, and most importantly, by asking Canadians to
go to Barbieandken.com to support his endeavor to win back his one true
love - Barbie."
The wave of romance continues with a limited edition Barbie® & Ken® Doll
Gift Set, now available at select toy retailers across Canada for a
MSRP of $9.99. Barbie® doll is stunning in her modern black and white
swimsuit ® and Ken® impresses his "doll" in his modern swimshorts. The
Barbie® & Ken® Doll Gift Set allows fans to take home piece of this
match made in heaven.
The Barbie® and Ken® Love Story
It started in the spring of 1961. Ken® was new on the scene and love was
in the air. Immediately thrust into the spotlight as America's
fashionable power couple, Barbie® and Ken® have a timeless love story.
Through it all, they have reflected the best (and sometimes worst) of
pop culture - sporting each decades' trendiest fashions and hairstyles
plus launching careers that inspired generations of fans.
During the '70s, the couple stepped out together with the grooviest
hairstyles of the decade as Quick Curl™ Barbie® doll and Superstar Ken®
doll. One of their most instantly recognizable looks, Sun Lovin™ Malibu
Barbie® and Sun Lovin™ Malibu Ken® made sun-kissed tans all the rage.
Throughout the '80s, the couple continued to set trends with their big
hair and flashy style as Dream Date™ Barbie® doll and Dream Date™ Ken®
doll. They then concentrated on their acting and professional careers
throughout the 90s, starring in 10 movies together and also tried new
roles as Olympians, pilots and dancers - never losing sight of their
adoration for each other.
It wasn't until the new millennium that it would all change for Ken®. On
Valentine's Day 2004, after more than 43 years together, Hollywood's
quintessential couple decided to spend time apart. Creating a worldwide
sensation, Barbie® began dating Blaine®, an Australian surfer who
charmed his way into her heart. However, proving that true love stays
in your heart forever, Ken® made a big play to get Barbie® back in
2006. He enlisted the help of celebrity stylist, Phillip Bloch to
impress Barbie® with a "Hollywood makeover." Although Ken® scored big
points with Barbie® for the effort and new look, the two dolls remained
After several low key, behind-the-scenes years, Ken® decided it was time
to step out in a big way in 2010 - finding his voice in pop culture in
a critically acclaimed self-portrait role in Toy Story 3, and through a social media frenzy on Facebook, Twitter and Foursquare,
in addition to an all-new digital reality series, "Genuine Ken™: The
Search for the Great American Boyfriend." With all of the hype,
newfound fame and attention, he made sure that one pair of baby blues
was watching him.
To see more about their love story and the world's reactions to their
reunion, go to www.barbieandken.com
MEDIA NOTE: FOR PHOTOS, B-ROLL OR ANY OTHER INFO ABOUT BARBIE® AND KEN® DOLLS'
REUNION, PLEASE VISIT WWW.BARBIEMEDIA.COM
BARBIE, KEN and associated trademarks and trade dress are owned by
Mattel, Inc. © 2011 Mattel, Inc. All Rights Reserved.
Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco®
R/C, as well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2011,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the fourth year in a row. Mattel also is ranked among
Corporate Responsibility Magazine's "100 Best Corporate Citizens" and
the "World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
SOURCE Mattel Canada, Inc.
For further information:
Shelley Fremont, 416.486.5921, email@example.com