SHE SAID YES!™ - BARBIE® AND KEN® REKINDLE THEIR EPIC ROMANCE

After Seven Years Apart, Barbie® is Back in the Arms of Ken®; 
Fans Around The World Help Them Celebrate the Most Romantic Day of The Year

TORONTO, Feb. 14 /CNW/ - Barbie® and Ken® dolls announced today that they are officially a couple again, after shocking the world in 2004 with their unexpected decision to spend time apart.  Barbie® finally "said yes" on the most romantic day of the year making Ken® her boyfriend once again. Ken® and his Kentourage will be at Union Station in Toronto today until 3 p.m., handing out pink roses in celebration of Barbie® and Ken's love and new relationship status.

Barbie® and Ken® dolls' love story is one for the ages - complete with headline grabbing breakups, trendsetting styles and a love that has endured over five decades. Always a reflection of the times, over the past month, their complex romance has played out on Facebook and Twitter with Ken® posting grand romantic gestures to prove that even though he is plastic, his love is real. Early this morning, Barbie® officially changed her status on Facebook to "in a relationship" and the couple even merged their Facebook pages into one (www.facebook.com/barbie).

"Barbie and Ken have an epic love story that has stood the test of time," said Adriana Gut, Marketing Manager - Girls Brands for Mattel Canada. "As the ultimate boyfriend for every occasion, Ken knew just what to do to win Barbie back - the iconic couple were truly made for each other and this is just the beginning of their next chapter together. Ken professed his feelings toward Barbie through bus shelter ads, appearances in malls, and most importantly, by asking Canadians to go to Barbieandken.com to support his endeavor to win back his one true love - Barbie."

The wave of romance continues with a limited edition Barbie® & Ken® Doll Gift Set, now available at select toy retailers across Canada for a MSRP of $9.99. Barbie® doll is stunning in her modern black and white swimsuit ® and Ken® impresses his "doll" in his modern swimshorts. The Barbie® & Ken® Doll Gift Set allows fans to take home piece of this match made in heaven.

The Barbie® and Ken® Love Story

It started in the spring of 1961. Ken® was new on the scene and love was in the air. Immediately thrust into the spotlight as America's fashionable power couple, Barbie® and Ken® have a timeless love story. Through it all, they have reflected the best (and sometimes worst) of pop culture - sporting each decades' trendiest fashions and hairstyles plus launching careers that inspired generations of fans.

During the '70s, the couple stepped out together with the grooviest hairstyles of the decade as Quick Curl™ Barbie® doll and Superstar Ken® doll. One of their most instantly recognizable looks, Sun Lovin™ Malibu Barbie® and Sun Lovin™ Malibu Ken® made sun-kissed tans all the rage. Throughout the '80s, the couple continued to set trends with their big hair and flashy style as Dream Date™ Barbie® doll and Dream Date™ Ken® doll. They then concentrated on their acting and professional careers throughout the 90s, starring in 10 movies together and also tried new roles as Olympians, pilots and dancers - never losing sight of their adoration for each other.

It wasn't until the new millennium that it would all change for Ken®. On Valentine's Day 2004, after more than 43 years together, Hollywood's quintessential couple decided to spend time apart. Creating a worldwide sensation, Barbie® began dating Blaine®, an Australian surfer who charmed his way into her heart. However, proving that true love stays in your heart forever, Ken® made a big play to get Barbie® back in 2006. He enlisted the help of celebrity stylist, Phillip Bloch to impress Barbie® with a "Hollywood makeover." Although Ken® scored big points with Barbie® for the effort and new look, the two dolls remained just friends.

After several low key, behind-the-scenes years, Ken® decided it was time to step out in a big way in 2010 - finding his voice in pop culture in a critically acclaimed self-portrait role in Toy Story 3, and through a social media frenzy on Facebook, Twitter and Foursquare, in addition to an all-new digital reality series, "Genuine Ken™: The Search for the Great American Boyfriend." With all of the hype, newfound fame and attention, he made sure that one pair of baby blues was watching him.

To see more about their love story and the world's reactions to their reunion, go to www.barbieandken.com

MEDIA NOTE: FOR PHOTOS, B-ROLL OR ANY OTHER INFO ABOUT BARBIE® AND KEN® DOLLS' REUNION, PLEASE VISIT WWW.BARBIEMEDIA.COM

BARBIE, KEN and associated trademarks and trade dress are owned by Mattel, Inc.  © 2011 Mattel, Inc.  All Rights Reserved.

About Mattel

Mattel, Inc. (NASDAQ: MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens" and the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

SOURCE Mattel Canada, Inc.

For further information:

Shelley Fremont, 416.486.5921, shelley.fremont@gcicanada.com

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Mattel Canada, Inc.

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