Shaftesbury Films Adds Digital Media Division



    - Acquires Award-winning Smokebomb Entertainment

    TORONTO and BANFF, AB, June 9 /CNW/ - Shaftesbury Films, Canada's top
producer of dramatic and children's programming, has acquired Smokebomb
Entertainment, an award-winning developer of original multiplatform digital
content.
    Heading up Shaftesbury's newly created Digital Media division are
Executive Producers Daniel Dales and Jarrett Sherman. This groundbreaking deal
moves Shaftesbury into the forefront of production of original content for the
web and all digital media platforms.
    "Jarrett Sherman and Daniel Dales have demonstrated remarkable talent and
insight for developing stories and entertainment for new and emerging outlets.
We're looking forward to exploiting the multiplatform world together," said
Christina Jennings, Chair and CEO, Shaftesbury Films.
    "Both Shaftesbury and Smokebomb want to create unique and powerful work
for online, mobile and all digital outlets, and build on our successful recent
collaborations, such as the Gemini award-winning Life with Derek podcasts and
website enhancements," said Shane Kinnear, VP of Marketing, Sales and Digital
Media, Shaftesbury Films.
    "We are both committed to producing online programs that will redefine
original entertainment for the web," said Daniel Dales, Executive Producer,
Smokebomb.
    "We believe that the Internet opens up huge opportunities for compelling
story-telling and much deeper connections with our audience. We will deliver
the best entertainment to the widest audience possible," added Jarrett
Sherman, Executive Producer, Smokebomb.
    Shaftesbury and Smokebomb recently collaborated on podcasts for the
wildly successful Family Channel Life with Derek website, which earned them a
2007 Gemini Award for Most Popular website. Shaftesbury also co-produced the
ReGenesis Extended Reality cross-platform game, an online companion to the
one-hour drama series which garnered them an International Emmy and a Gemini
among other prestigious awards.
    Shaftesbury and Smokebomb's next major project is the online companion
project for the upcoming drama series The Listener (CTV/ NBC/ Fox
International), which will feature a pre-launch audio and visual marketing
campaign, an immersive web experience and cross-platform integration. The
site, www.thelistenertv.com, will be created in partnership with CTV and
funded in part by the Bell New Media Fund.
    Smokebomb Entertainment's name remains intact and the company will move
into Shaftesbury HQ mid-summer to embark on an ambitious development and
production slate that includes a minimum of two original online series for
production in the first year.

    About Shaftesbury Films:

    Founded in 1987, Shaftesbury Films is Canada's leading producer of high
quality award-winning film and television programming. Recent productions
include the drama series Murdoch Mysteries for Citytv; four seasons of the
drama series ReGenesis for The Movie Network, Movie Central and Showcase in
Canada and 100 countries worldwide; the record-breaking CTV movies In God's
Country and Eight Days to Live, both featuring Kelly Rowan; and The Robber
Bride, the Emmy-nominated TV movie starring Gemini award-winner Mary-Louise
Parker for CBC. Shaftesbury Films also produces a variety of kids'
programming, including the highly successful series Life with Derek, currently
airing on Family Channel and Disney Channel, in 18 languages and broadcast in
over 140 countries worldwide. Visit the Shaftesbury website at
www.shaftesbury.ca.

    About Smokebomb:

    Smokebomb Entertainment is a new media company specializing in the
production of entertainment programming for distribution on the Internet and
all forms of mobile devices. The company is engaged in two distinct areas of
production: original entertainment programming for the new media space and the
creation of new media properties as companion experiences for traditional
movie and television properties. Smokebomb produced the award-winning podcast
for Life with Derek. Visit the Smokebomb website at www.smokebomb.ca.





For further information:

For further information: Sue Baldaro, Communications Director,
Shaftesbury Films, (416) 363-1411 ext. 154, sbaldaro@shaftesbury.ca

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SHAFTESBURY FILMS INC.

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