Seville Pictures and Maximum Film Distribution join forces in Canada for theatrical distribution



    JOINT VENTURE CREATES SINGLE SALES AND MARKETING TEAM FOR THEATRICAL
    RELEASING IN CANADA

    TORONTO, March 10 /CNW/ - New and rapidly expanding Canadian film
distribution companies, Maximum Film Distribution (Maximum) and Entertainment
One (E1) subsidiary Seville Pictures (Seville) announced today the creation of
a joint venture for the theatrical release of their feature films in Canada.
The deal is effective immediately and is designed to create an administrative
joint venture structure for all marketing, advertising, publicity, promotions,
sales, reporting and collections functions related to the Canadian theatrical
distribution of Maximum Films and E1's Seville Pictures.
    Under the agreement, each company will retain control over all aspects of
the theatrical release of their respective films, and each company's films
will continue to be released under their own Maximum and Seville labels. The
companies will continue to acquire films independently or, where warranted, in
partnership.
    The joint endeavour will be managed by David Reckziegel, Co-President of
Seville Pictures and by Bryan Gliserman, Managing Director of Maximum Films.
    "Seville and Maximum jointly acquired some films in the past few months.
This joint venture expands on this relationship allowing both companies to
benefit from synergies, at a time when the balance of power in the Canadian
film distribution marketplace is being redefined." said Seville Co-President
David Reckziegel.
    Maximum Managing Director Bryan Gliserman added, "We are very pleased to
be joining forces with Seville. The agreement allows both parties to combine
resources to create a stellar distribution team with terrific synergy. The
result will be maximum box office impact."
    The joint venture will handle motion pictures from each company's current
and future suppliers including Summit Entertainment, Lakeshore Entertainment,
Cinetic Media, Magnolia Pictures, and IFC amongst others. The deal was
negotiated by Patrice Theroux and David Reckziegel of Seville Pictures; and
Mark Musselman and Bryan Gliserman of Maximum Film Distribution.
    Most recently, Seville released the Genie nominated feature SHAKE HANDS
WITH THE DEVIL and the box-office success LE DERNIER CONTINENT, from
documentary director Jean Lemire. Each of these films grossed over $1 million
in Canada.
    Upcoming pictures from Seville include the American remake of the German
hit FUNNY GAMES (March 14) from writer/director Michael Haneke and starring
Oscar(R) Nominees Naomi Watts and Tim Roth; NEVER BACK DOWN (March 14)
featuring Sean Faris and Oscar(R) Nominee Djimon Hounsou; the genre-bending
Japanese SUKIYAKI WESTERN DJANGO (August 8) from Takashi Miiki that premiered
at the Venice Film Festival; ASSASSINATION OF A HIGHSCHOOL PRESIDENT starring
Golden Globe(R) winner Bruce Willis (August 8); BAFTA(R) winning director
Peter Hewitt's THE LONELY MAIDEN (October 17) starring Academy Award(R)
winners Morgan Freeman and Christopher Walken; SPLICE from Genie(R) nominated
director Vincenzo Natali and starring Sarah Polley and Adrien Brody and Terry
Gilliam's THE IMAGINARIUM OF DOCTOR PARNASSUS featuring an all-star cast
including Heath Ledger in his final role.
    Maximum's upcoming releases include ADORATION written and directed by
Academy Award(R) nominated Atom Egoyan, starring Rachel Blanchard, Scott
Speedman and Arsinée Khanjian; MY WINNIPEG, written and directed by Guy
Maddin, winner of the Best Canadian Feature Film Award at the Toronto
International Film Festival. PATHOLOGY (April 18) starring Milo Ventimiglia;
the Toronto Film Festival Opening Film FUGITIVE PIECES (May 2), based on the
international best seller by Anne Michaels, directed by Genie(R) award winning
Jeremy Podeswa, and produced by Golden Globe nominee Robert Lantos. SUNSHINE
CLEANING featuring Golden Globe(R) and Academy Award(R) nominated actresses
Amy Adams and Emily Blunt; Gus Van Sant's PARANOID PARK; Shira Geffen's
Isreali film JELLYFISH (Muduzot), winner of the Cannes Film Festival's Golden
Camera in 2007; Kenneth Brannagh's THE MAGIC FLUTE; Isabel Coixet's ELEGY
featuring Oscar(R) winner Ben Kingsley and Academy Award(R) nominated actress
Penelope Cruz; Stephen Leslie's comedy-horror pic RELEASE, to be produced by
Damian Jones (THE HISTORY BOYS); and HENRY POOLE IS HERE starring Luke Wilson,
George Lopez and Radha Mitchell.

    Note to the Editors:
    --------------------
    Entertainment One Ltd. (LSE: ETO) AIM listed, Entertainment One Ltd's
strategy is to build a leading global independent entertainment content
ownership and distribution business which acquires films, television programs
and music content and exploits these rights in all media throughout the world.
Entertainment One is one of the world's leading international entertainment
companies with operations in Canada, the U.S, Benelux and the UK, where it
distributes, acquires and owns filmed entertainment and music content in all
medias. Entertainment One also owns Koch Entertainment, the largest
independent record label in North America and a leading independent
distributor of music and video in the United States.
www.entertainmentonegroup.com

    Maximum Film Distribution Inc. Maximum Film Distribution is a full
service Canadian motion picture distributor. Maximum acquires Canadian rights
to quality motion pictures from Canada, the United States and the rest of the
world. Maximum has forged strategic partnerships with both domestic and
international producers, distributors and film sales agents. Current suppliers
include Lakeshore Entertainment, Cinetic Media, IFC, Magnolia Pictures/HDNet
Films and Fortissimo Films. Maximum distributes its films in both the English
and French language, across all media.





For further information:

For further information: DDA Public Relations: Lawrence Atkinson, E:
lawrence.atkinson@ddapr.com, T: +44 (0) 20 7932 9800; Alice Gledhill Hall, E:
alice.gledhillhall@ddapr.com, T: +44 (0) 20 7932 9800, W: www.ddapr.com

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