Seven in ten Canadians feel that prescription medications are prescribed more often than necessary



    TORONTO, March 17 /CNW/ - The perceived over-prescribing of medication, a
lack of emphasis on natural or alternative therapies and general frustration
with Canadian healthcare are contributing to the idea that the current system
is not meeting Canadians' expectations. According to the Orthomolecular Health
Survey released today, more than 50 per cent of Canadians are frustrated with
the Canadian healthcare system. And when probed on specific issues,
70 per cent of Canadians feel medications are prescribed more often than
necessary.
    "Canadians are becoming increasingly intolerant of the over-prescription
of medication," says Dr. Aileen Burford-Mason, Immunologist and expert advisor
to Orthomolecular Health. "The issue came to the forefront with the knowledge
that super-bugs can emerge due to widespread antibiotic resistance, and people
know from the disclaimers on drug advertising that medications can often bring
uncomfortable, painful, or even harmful side effects. It's not surprising that
people are looking for other options."
    Today's survey release marks the official start of a public awareness
campaign for Orthomolecular Health. The organization is dedicated to the
awareness and education of the public and health professionals on the benefits
and practice of an orthomolecular approach to health - a science-based
approach to healing the body and preventing the onset of illness by optimizing
the body's biochemistry. Orthomolecular practitioners do this with the
strategic use of diet and critical and essential vitamins, minerals, amino
acids and other nutritional supplements.
    According to the Orthomolecular Health survey, more than half of all
Canadians think a natural or alternative approach to dealing with health
problems should be considered before drugs are prescribed. There is an
increasing appreciation that depleted soils and diets are major contributors
to the epidemics of disease our overburdened health care system faces today.
The solution is not to mask the problem with medication, but to correct
deficiencies and imbalances and allow the body to heal itself.
    "Canadians are not opposed to prescription medications" explained Dr.
Burford-Mason, "but many don't want to take these medications as the first
line of defense. We know that there are viable nutritional therapies that
could be included in regular health maintenance and for the treatment of
illness. Canadians want to hear about these therapies from their doctors and
other healthcare practitioners."
    Dr. Burford-Mason explained that in the same way that we discovered in
the early 20th century that a lack of Vitamin C caused scurvy, today we know
that many common illnesses are linked to molecular imbalances caused by
vitamin and nutrient deficiencies. In the coming year, the Orthomolecular
Health awareness campaign will include extensive educational outreach
including the launch of a comprehensive website.
    Orthomolecular science allows individuals to identify natural imbalances
in their biochemical makeup and use vitamins, minerals and nutrients to
correct the imbalance. Literally translated, orthomolecular means "right
molecule" and what's right will differ for every individual.

    Survey Methodology

    The survey was conducted by Leger Marketing from January 30th -
February 3rd, 2007, with a representative sample of 1,000 male and female
respondents aged 18 years and older across Canada. The survey is considered
accurate within +/-3.1% 19 times out of 20.

    Orthomolecular Health
    ---------------------
    For more information on Orthomolecular Health including how
orthomolecular therapy works, how it can cure disease, the cost of using
orthomolecular health compared to regular drug treatments and how
orthomolecular treatment can be used in conjunction with prescription drugs
please visit: www.orthomolecularhealth.com.





For further information:

For further information: Sonia Prashar or Elizabeth Mitches, APEX Public
Relations, (416) 924-4442 ext. 223 or 235, sprashar@apexpr.com or
emitches@apexpr.com

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ORTHOMOLECULAR HEALTH

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