Setanta Sports North America and Bell Offer Mobile Coverage from Rugby World Cup 2007



    NEW YORK and TORONTO, Sept. 7 /CNW/ -- With just days to go before the
kick off of Rugby World Cup 2007, Setanta Sports North America today announced
it has teamed up with Bell, Canada's largest communications company, to bring
video content from the most-viewed sporting event of the year to Bell Mobility
clients. Rugby fans across Canada can also access archived matches of years
past as well as post-game footage of the Rugby World Cup 2007.
    "We're excited to be teamed with Bell Mobility to be the first to bring
Rugby World Cup 'anytime, anywhere' access directly to Canadian rugby fans,"
says Anthony Dillistone, Setanta's Director of Mobile Programming -- Americas.
"This program signals a positive step forward for the sport in Canada, as well
as Setanta and Bell's commitment to providing multi-channel programming to the
fans."
    "With rugby ranking as one of the world's most popular sports, we're very
excited to add exclusive Rugby World Cup content from Setanta to our broad
roster of online sports content," said Adel Bazerghi, Vice President of
Products for Bell Mobility.
    Bell will also serve as the host of Setanta Sports' WAP (mobile Internet)
site, providing visitors with real time news, team updates, venue information,
match results, pool standings, and team and player details. Please visit
bell.ca/rugbyworldcup for details on accessing mobile content and all
tournament details.
    
    Setanta Sports North America
    
    Setanta operates the only dedicated European sports and rugby channel in
North America.  In 2006, the 24-hour, digital pay TV network aired more than
1,000 live events, including European and International soccer, world-class
rugby and other sports programming designed to meet the growing demands of
international sports fans living in North America. SSNA is owned by Dublin-
based Setanta Sports worldwide, a leading, international pay television
broadcaster and the number two sports broadcaster in the United Kingdom,
providing top sports leagues and events to more than 100 million digital
television homes globally and to commercial venues in six countries.  Visit
SSNA at its website address www.setanta.com.
    
    About Bell
    
    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: Jessy Adams of FD for Setanta Sports North 
America, +1-212-850-5684, Jessy.adams@fd.com; or Jeff Meerman of Bell Media 
Relations, +1-877-410-4221, jeff.meerman@bell.ca Web Site:
http://www.setanta.com                  http://www.bell.ca                 
http://bell.ca/rugbyworldcup

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SETANTA SPORTS NORTH AMERICA

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BELL MOBILITY

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