Senior Living Magazine Presented "Award of Merit" from Canadian Academy of Senior Advisors



    BURNABY, BC, June 13 /CNW/ - At its International meeting in Las Vegas,
the Canadian Academy of Senior Advisors (CASA) announced that Senior Living
Magazine won an Award of Merit for service to the Canadian Senior community.
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants, financial planners, and others trained and certified
in senior issues. Certified Senior Advisors (CSA's) participate in the World's
Largest Membership organization training professionals about aging, and
through CASA, can access single, credible source of information for
professionals serving the 55-plus population.
    Publishers Barbara and Barry Risto have in-depth experience serving
Seniors and the disabled, and elder care and advocacy for the disabled have
become a hallmark of their lives. The magazine was launched to fill a void in
quality publications serving the Canadian Senior and near Seniors community.
Senior Living immediately filled that gap and began the process of changing
the way people viewed Seniors and the issues centered around aging.
    The editorial direction of the magazine was brilliant in its simplicity:
'design a magazine to highlight the positive lives and achievements of people
over the age of 50.' A readership that has grown from 10,000 to over 60,000 in
three years is proof that Senior Living had hit its mark.
    Alan Singleton-Wood, a formidable Canadian magazine and newspaper
publisher, had this to say about Senior Living, "In my many years in newspaper
and magazine publishing I have not seen a better example of how to create and
build a publication that is truly meeting the needs of its marketplace."
    As imagined, there were many entries, each scrutinized and vigorously
debated by an impartial Review Committee, and only those meeting the standards
of leadership, innovation and quality of service to the 55-plus community
advanced in the selection process.
    Accepting the Award, Mr. Risto said, "We had a dream of creating a
magazine that would address the positive things about aging. We wanted a
magazine that addressed both problems and solutions, and we wanted community
involvement. We believe we are on the right track toward making our dream a
reality for all Canadians facing age-related issues. We are proud and honoured
to have been selected for this Award, and look to the future toward making
certain every Canadian Senior has access to a monthly copy."
    Speaking on behalf of CASA, organization President Rhonda Latreille
concluded, saying, "In Canada, Seniors are the fastest growing segment of our
population. By 2016 there will be more Canadians over the age of 65 than
children under the age of 14. Certified Senior Advisors like these stellar
honourees understand the evolving needs of their clients, and provide relevant
and ethical services to Canada's Boomer and Senior populations. We are proud
of our association with Barry and Barbara Risto and Senior Living, and with
this award, we celebrate their leadership in enhancing the lives of so many
Canadians."

    Background: CASA
    ----------------
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants, financial planners, and others well-schooled in
senior issues. CASA provides a single, credible source of information and
training for the 55-plus population, adapted with the Canadian content and
unique Canadian laws, rules, and regulations, products and services.
    Today, there are in excess of 25,000 professionals throughout North
America, representing a variety of different industries: retirement
consultants, home and health care, insurance agents, lawyers, social workers,
spiritual counsellors, real estate agents, and many others who recognize the
importance of the unified training and professional recognition that comes
upon course completion and award of the CSA(R) (Certified Senior Advisor)
designation.

    Background: Senior Living Magazine
    ----------------------------------
    In November 2006, a Vancouver and Lower Mainland edition was launched
with an expected combined readership of over 120,000 by the end of 2007.
    Senior Living launched an annual (soon to be bi-annual) Senior Housing
Guide to provide information to Seniors, their families, social workers and
service providers looking for suitable living arrangements and accommodations.
In March 2006, they held the first annual Senior Celebration Festival
attracting over 60 exhibitors and 2,000 visitors. Participation increased to
over 100 exhibitors and 25,000 visitors in March 2007.





For further information:

For further information: Rhonda Latreille, (877) 272-7575, E-mail:
rhonda@canadacsa.com

Organization Profile

CANADIAN ACADEMY OF SENIOR ADVISORS - CASA

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