SEGA and Nintendo Join Forces for Mario & Sonic at the Olympic Games



    Legendary Icons Appear Together for the First Time in Video Game History

    TOKYO, March 28 /CNW/ - SEGA(R) Corporation and Nintendo Co. Ltd. today
made a historical announcement that two of the biggest icons in the
entertainment industry, Mario(TM) and Sonic(TM), are joining forces to star in
Mario & Sonic at the Olympic Games. Developed for the Wii(TM) video game
system and the Nintendo DS(TM) system, this momentous agreement marks the
first time these two renowned stars have appeared together in a game.

    Published by SEGA across Europe and North America, and published by
Nintendo in the Japanese market, Mario & Sonic at the Olympic Games will be
available for Holiday 2007 and is licensed through a worldwide partnership
with International Sports Multimedia (ISM), the exclusive interactive
entertainment software licensee of the International Olympic Committee (IOC).

    In Mario & Sonic at the Olympic Games, players will compete in events
that take place in environments based on the official venues of the Beijing
2008 Olympic Games. Using a supporting cast of characters from the amazing
worlds of both Mario and Sonic, gamers will be able to compete as or against a
range of lovable personalities including Mario, Sonic, Luigi(TM),
Knuckles(TM), Yoshi(R), Tails(TM) and more. Innovative usage of the Wii and DS
control systems to maneuver a favorite character will allow players to race
the likes of Mario and Sonic down the 100m track, engage in exhilarating
rallies in table tennis and churn water in a swimming heat, all while
competing for the much sought after gold medal.

    "We are thrilled to partner with Nintendo and ISM on this groundbreaking
title," said Hisao Oguchi, President and Chief Operating Officer, SEGA
Corporation. "For the first time, two of the world's greatest games'
characters come together to compete in the world's greatest sporting event and
we couldn't be more excited."

    "Mario and Sonic have been respectful rivals since the early days of
video games," says Shigeru Miyamoto, Senior Managing Director and General
Manager, Entertainment Analysis and Development Division, Nintendo Co., Ltd..
"In fact, for a long time they have been discussing the possibility of one day
competing against each other. Now that they have been given the perfect
opportunity to meet at the Olympic Games, we may finally learn who is actually
faster, Mario or Sonic?"

    "The Olympic Games represent the true spirit of competition and passion,"
said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. "Bringing
together intensely competitive and fun characters like Mario and Sonic in an
Olympic setting helps showcase the sports of the Olympic Games in a new and
compelling way for all generations."

    For further information on this title please visit www.sega-press.com for
Europe and the SEGA FTP for America at: http://segapr.segaamerica.com.

    About SEGA Corporation:

    SEGA(R) Corporation is a worldwide leader in interactive entertainment
both inside and outside the home, encompassing consumer business, amusement
machine sales and amusement center operations. The company develops, publishes
and distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA(R) Corporation's
Web site is located at http://sega.jp.

    About Nintendo:

    The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.2 billion video
games and more than 387 million hardware units globally, and has created
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and
Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo's operations in the
Western Hemisphere. For more information about Nintendo, visit the company's
Web site at www.nintendo.com.

    About ISM:

    ISM is active in managing and developing entertainment software
applications. In addition to the exclusive rights ownership of the Olympic
Games, ISM is one of the world's leading providers of sports fantasy games,
particularly specializing in the football/soccer sector. Visit the company's
website at www.ismltd.com

    
    TM USOC 36USC220506
    SUPER MARIO characters (C) 2007 NINTENDO
    Nintendo, Nintendo DS, Wii and the Official Seal are trademarks of
    Nintendo.
    SONIC THE HEDGEHOG characters (C) SEGA. All Rights Reserved.
    Sega is registered in the U.S. Patent and Trademark Office. SEGA, the
    SEGA logo and Sonic The Hedgehog are either registered trademarks or
    trademarks of SEGA Corporation.
    

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5365420




For further information:

For further information: Access Communications (for Sega) Anjuli Elias,
415-844-6228 aelias@accesspr.com or GolinHarris (for Nintendo) Julie Roether,
213-623-4200 jroether@golinharris.com

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