Creative Content Produced by Alchemy Helps Advertisers Implement
Effective Out-of-Home Digital Media Campaigns
LAS VEGAS, March 1 /CNW/ - SeeSaw Networks, the leading out-of-home
digital media company, today announced its partnership with Alchemy to assist
media planners using SeeSaw Networks with the creation of compelling content
for dynamic digital signage. Alchemy's expertise is in providing advertisers
with content creation economies by adapting and re-purposing elements from
existing video, graphics, text, photography, animation and audio to engage
"As the dynamic digital signage industry surpasses the $1 billion mark, a
fundamental requirement of its continued growth is improving the quality of
content," said Lyle Bunn, strategy architect at Alchemy. "SeeSaw and Alchemy's
partnership gives advertisers access to a combination of creative tools and an
extensive network necessary to fully take advantage of what this market has to
Digital signage allows marketers to reach specific hard-to-reach
demographics and profiles where they are, at venues such as health clubs,
grocery stores and college campuses. By utilizing Alchemy's creative
expertise, advertisers can align their brand strategies with digital
out-of-home media to cost-effectively drive their marketing strategies and
"Alchemy brings a high level of creative expertise to the marketplace.
This expertise can be leveraged by marketers to capture and engage consumers
where they are every day," said Jeff Dickey, co-founder of SeeSaw Networks.
"Appropriate editorial and creative content dramatically improves the impact
of digital signage, benefiting advertisers, network operators and location
providers alike. We are thrilled about working with Alchemy to further develop
the impact of this exciting new media."
As part of this partnership, Alchemy will provide its content creation
expertise to ensure advertisers take full advantage of the unique capabilities
of dynamic digital signage. Content presented in context will help advertisers
maximize their achievement of display and engagement objectives. SeeSaw
customers who choose to use Alchemy as their creative partner can be assured
that their campaign will effectively reach their audience.
Best-of-breed companies such as Alchemy, working in concert with SeeSaw
and its clients and affiliates will continue to raise the level of
effectiveness of out-of-home digital media in brand and awareness building.
Alchemy was recently honored with the "Best of the Best" award at the
inaugural "Fourth Screen Awards for Dynamic Signage Content" in Las Vegas on
February 21 as part of the Strategy Institute's "Out-of-Home Digital Networks
Content Strategies and Awards Summit."
Visit SeeSaw Networks at the American Association of Advertising Agencies
(AAAA) Tradeshow in Las Vegas now through March 2 at Booth 704 to see
SeeSawAds.com in action.
About SeeSaw Networks
SeeSaw Networks is the only out-of-home digital media company that makes
it easy to plan, buy and measure the most extensive network of venues. SeeSaw
operates SeeSawAds.com, its flagship media service, which enables advertisers
and agencies to customize campaigns across venues, markets and demographics
with unprecedented precision. With SeeSaw, advertisers can reach people where
they are. SeeSaw Networks is led by senior executives with proven successes in
media, consumer and technology industries. SeeSaw Networks is headquartered in
San Francisco. For more information on SeeSaw Networks, please visit
Alchemy is part of St. Joseph Content, provider of integrated disciplines
that include strategy, content production, creative design, photography,
retail innovations, branded environments and way-finding. Alchemy specializes
in content creation services and content-related consulting for dynamic
digital signage. Alchemy's strength is in adapting and re-purposing content
elements such as video, graphics, text, photography, animation and audio to
produce content suited to the unique capabilities of dynamic signage. Alchemy
services provide high Return on Objectives (ROO) for marketers, advertisers,
network operators and location providers. St. Joseph Content is a division of
St. Joseph Communications, Canada's largest privately owned communications
company, with four business platforms in content, print, documents and media.
For more information, visit www.stjoseph.com and www.alchemyinternational.com.
SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw
Networks Inc. All other company names, brand names and product names are
trademarks of their respective holder(s).
For further information:
For further information: A&R Edelman Victoria Brown, 650-201-8825