Seduce with Mousse - Replens Introduces Intimate Options: First Personal Lubricant Mousse in Canada



    CONCORD, Ontario, March 24 /CNW/ -- Responding to countless complaints
from conventional lubricant users about being messy and downright unpleasant
-- Intimate Options Personal Lubricant Mousse from Replens, which has proven
popular in the United States, is now available in Canada.  It is an innovative
new product that took women's ideas about what a lubricant should be and made
them a reality.
    Intimate Options Personal Lubricant Mousse has all the benefits of a
lubricant without the negatives.  It is light and airy when dispensed, and
becomes a smooth and silky lubricant on contact. Unlike other messy personal
lubricants, you can place the right amount of mousse exactly where you want it
with no runny mess or sticky residue.
    A study conducted by the makers of Replens and including nearly 1,500
women revealed that while 71% of women over the age of 18 had used a
lubricant, only 10.1% said that they were Very Satisfied with the lubricants
they had tried in the past.  On a scale of 1 to 5, 60.4% rated their
satisfaction level at a 3 or below.
    "From a health perspective, lubricants can be important for women with
stress, menopause, cancer and other conditions that may make intimacy
uncomfortable.  And, of course, lubricants can help spice up any
relationship," said Jenny Fiorini, Marketing Manager for the Intimate Options
line.  "Research shows that most women are not satisfied with the current
offering of lubricants."

    The top five self-reported negative aspects of lubricants were:

    
     1.  Messiness (personal) - 65.7%
     2.  Messes up the bed -- 49.0%
     3.  Drippy, doesn't stay in place - 43.3%
     4.  Feels cold at initial application - 41%
     5.  Interrupts the moment - 25.7%
    
    "We believe women should have options that work for them.  So, we are
proud to offer women in Canada a personal lubricant in mousse form," said
Fiorini.  "A mousse addresses all of the top 5 concerns women have with a
personal lubricant."
    Intimate Options Personal Lubricant Mousse is available in a 2 oz.
Unscented Personal Lubricant Mousse, a 2 oz. Vanilla Personal Lubricant
Mousse, and a 5.64 oz. 2-in-1 Massage & Personal Lubricant Mousse with a hint
of Vanilla Cinnamon.
    Intimate Options Personal Lubricant Mousse is being brought to women by
Replens, one of the most respected and trusted names in feminine care.
    Replens Long-Lasting Feminine Moisturizer is the #1 feminine moisturizer
in the U.S. and in Canada and is recommended by gynecologists all over the
world.  In fact, the November 30, 2006 New England Journal of Medicine
published an article which indicated that Replens "provided relief of vaginal
(dryness) symptoms that was equivalent to that of vaginal estrogen."
    "Intimate Options Personal Lubricant Mousse means the day of the messy
lubricant is gone forever.  And mousse is just a lot more fun," added Fiorini,
smiling.
    Intimate Options Personal Lubricant Mousse is available in the feminine
care aisle of most drug and discount stores. You can also visit
http://www.Aurium.ca or call 877-728-7486.
    Lil' Drug Store Products, Inc. is responsible for the production, sales
and distribution of innovative consumer healthcare products worldwide. Lil'
Drug Store's product mix includes feminine care (Replens(R) Long-Lasting
Vaginal Moisturizer, Intimate Options Mousse Personal Lubricant and RepHresh
Vaginal Gel), and pain relief (Legatrin PM(R) pain reliever/sleep aid) among
others.
    Lil' Drug Store Products is proud to work with Aurium Pharma to make
Intimate Options Mousse now available to women in Canada.  Aurium Pharma
provides solutions to aid in the maintenance of healthier bodies and minds
with the most reliable and effective products designed to focus on specific
health concerns.  http://www.aurium.ca




For further information:

For further information: Suzy Ginsburg, +1-713-721-4774, 
suzy@gcomworks.com, for Replens Web Site: http://www.aurium.ca

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