Secret Cupid, Anyone?



    
    Lavalife Offers a Modern Valentine's Day Guide for Singles and Gift Ideas
    for All Stages of Relationships
    

    TORONTO, Feb. 4 /CNW/ -- Chocolate and jewelry and sex...oh my!
Valentine's Day is upon us, and retailers and flower shops have worked
themselves into a pink lather as they do every year around this time. Even if
you love the romance and excitement of Valentine's Day, navigating the gift-
giving portion can be a terrifying prospect. Wherever you are on the lifestyle
wheel -- single, casually dating, committed -- Lavalife Corp., a leader in the
singles industry for more than 20 years with a variety of web, voice and
mobile communities, offers modern day gift and entertaining ideas on the most
romantic and/or unabashedly self-indulgent day of the year.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060208/NYWFNS1LOGO )
    
    "Whether you're single or attached, Valentine's Day always brings on
pressure when it comes to what to buy or where to go," says Lori Miller,
Lavalife's Singles and Dating Expert. "If you're single, you want to indulge
in this holiday and be where the action is. If you're dating or in a
relationship, you want to choose a creative gift (forget the staple roses and
chocolates) that makes a statement without trying too hard. Lavalife's 2008
Valentine's Day guide offers great ideas to help break through Valentine's Day
gift cliches."
    
    How much to spend?
    
    Figuring out just how much should you spend is tough at any point in a
relationship. There is a fine line between caring and scaring. Use this handy
guide as a ballpark on spending and read on for accompanying gift suggestions:
    
    --  $60 and under for less than two months
    --  $100 and under for four months and under
    --  $200 and under for four to six months
    --  $300 and up for six months or longer
    If you're single and loving it...
    
    Single on Valentine's Day? Embrace it! Form a secret admirer co-op with
other single friends, draw names (anonymously, of course) and send your pick
something on V-Day to celebrate fun, friends and fabulousness. Think Secret
Santa...only frillier and more fun. Secret Cupid anyone?
    Ladies, order some takeout Italian food and a box of sumptuous chocolates
and eat them in your pajamas with a hilarious, girly novel like Unpredictable
by Eileen Cook ($14(*), Berkley). Take the day off for a movie marathon (start
with the new Kathryn Heigl flick 27 Dresses) or book yourself a day at the
spa. Revel in spending a solitary, giddy day pampering yourself.
    If you're a single guy with no attachments, send your mom a card.  If
you're a really nice guy, consider sending some non-red roses to a female
buddy. That good-guy karma will pay dividends for years as she tells all of
her single friends what a good catch you are.
    
    If you've only had a few dates...
    
    Guys, this may come as a shock: Even if a woman has had only one date
with you in the month of February, she's hoping you'll send her something
sweet for Valentine's Day. Spice up the traditional red roses or candy with
one of these more creative tokens.
    Emily's Milk Chocolate Love Fortune Cookies come packaged in an adorable
red Chinese takeout box. Inside you'll find six delectable milk chocolate-
dipped fortune cookies, each containing a little G-rated love note. Sweet!
($4.99, available at retailers everywhere and at www.emilyschocolates.com).
    The 10-lb Monster Chocolate Bar ($49, www.heavychocolate.com) is billed
as the world's biggest. It's made of Guittard gourmet chocolate and boasts
1,000 bites in every bar. It's not just huge, it makes a big impression as
well.
    Edna Valley Pinot Noir ($19.99 www.ednavalleyvineyard.com) is a
pioneering (and still reasonably priced) label from California's central
coast. The close proximity of the vineyard to the Pacific Ocean creates a rare
east-west oriented vineyard with an ideal region for producing fine wines,
particularly Pinot Noir and Chardonnay grapes.
    KarmaThreads T-shirts fuse vintage flair with contemporary design to
create "feel good" messages for women. And they donate a portion of proceeds
to charity, which is good...you know, karma. We like the Become, Love is My
Religion and Love Happens ($40, www.karmathreads.com).
    
    If you've been dating for a few months...
    
    OK, I know you're going to think this is strange but try thinking outside
the chocolate box and inside the shoe box. KiKi(*)c designs shoes with jewels,
faux fur and luscious fabrics that would make any fashionista drool. Doda
($79), Britster ($86) and Poodley ($79) are Lavalife's personal favorites from
(available at www.kikic.com).
    For your guy, the RipStik is a cool in-line caster board that brings the
fun of surfing and snowboarding to dry land. The RipStik is the newest in-line
caster board to feed the street-surfing craze -- with traction pads on each
platform, the RipStik is easy to learn and great for tricks (even I look
cool). An instructional DVD, "How to Ride," is included ($99.99 at
SharperImage.com).
    If you're not quite ready to take the jewelry plunge, consider getting
some bling for her iPhone instead. Gilty Couture is a fabulous new line of
Swarovski crystal cases for Apple iPods and iPhones. Our favorite is the
silver case with pink crystals ($55-$200 at www.giltycouture.com).
    
    If you've been dating six months or longer...
    
    Most people who have been dating six months or longer usually think
jewelry. If you're steering clear of commitment, the safe bet is to stick to
bracelets, necklaces or earrings. To avoid the jewelry plunge altogether,
consider one of these gifts that will seem just as shiny!
    For wine lovers, we like the IntelliScanner Wine Collector 250 -- a
portable barcode scanner that works with your phone or PDA to organize your
wine collection, determine the best drinking time or just make you look really
cool in front of your friends. Just scan the bottle (right at the table or
store) and the software will automatically give you details on the wine, from
winery to color to variety to region, including ratings. The tiny keyfob
scanner fits easily in your purse or pocket ($299, www.intelliscanner.com).
    Ladies, improve your guy's enthusiasm for Valentine's Day by giving him a
really cool gift. The Vuzix iWear AV920 is like a big screen TV that fits in
your pocket. The 62" virtual screen makes video content larger than life for
portable electronics devices, iPods, MPEG players, portable DVD players,
gaming consoles, camcorders and cell phones. They're the perfect accessory for
your business traveler, commuter or technology-loving guy ($349, Vuzix.com).
    If you're short on cash, you can still make a big splash using a little
creativity. Paper her bathroom in heart-shaped Post-it notes ($2.49, available
at mass retailers everywhere) or give your sweetie a post-dinner massage using
the Hot Heart Massager and the Burning Desire soy massage candle. The soy oil
is warmed by the flame but never gets hotter than your body temperature ($13
each, www.pureromance.com).
    
    Get out of town!
    
    If you're up for a romantic trip this Valentine's Day, consider taking a
trip to Lovelock, Nevada (about 100 miles east of Reno). Couples come from all
over to "lock in" their love forever by placing a lock on the never-ending
chain of more than 900 locks at Lovers Lock Plaza. The custom, according to
city officials, is based on an ancient Chinese tradition -- as long as the
lock remains on the chain, love will endure. In addition to Lovers Lock Plaza,
Lovelock boasts dozens of apres-locking activities as well
(www.loverslock.com).
    Sounds like a lock on Valentine's Day to me. For the complete Valentine's
Day ideas and tips, check out Lavalife's free online magazine featuring new
articles and exclusive tips for singles, Click at http://click.lavalife.com.
    
    About Lavalife
    
    Lavalife is ranked the #1 dating site in Canada(*) and is ranked among the
top 10 worldwide dating sites.(*)(*) A leading provider of products and services
designed for singles, Lavalife connects, engages and entertains through a
variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp.
markets its products and services across the United States, Canada and
Australia and allows its members anytime, anywhere access to like-minded
individuals. Lavalife's open-minded approach to dating allows singles to
choose how they want to "click" by offering three unique communities: dating,
relationships and intimate encounters. Lavalife has attracted millions of
unique members who exchange 1.3 million messages every day. For more
information, visit www.lavalife.com/corp or www.lavalife.com/mediaroom.

    
     (*) Source: Combination of comScore Media Metrix and Lavalife. Lavalife
       estimates that it ranks #1 in Canada when publicly quoted statistics
       are adjusted to reflect traffic assigned to other web sites.
    

    
    (*)(*) Source: Combination of comScore Media Metrix and Lavalife. Lavalife
       estimates that it ranks in the top 10 worldwide when publicly quoted
       statistics are adjusted to reflect traffic assigned to other web sites.
    

    Editor's Note: All prices quoted in US dollars.




For further information:

For further information: Krista Woltersdorf, +1-212-627-3439 x437, 
kristaw@vincentpartners.com, for Lavalife Corp. Web Site:
http://www.lavalife.com

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