Sears Unveils New Expansion at Carrefour Laval



    Sears donates $5,000 to Opération Enfant Soleil

    LAVAL, QC, April 9 /CNW/ - Sears Canada Inc. officially unveiled its new
spacious 12,000 square foot furniture gallery and Sears Home Installed
Products and Services (HIPS) showroom at its Carrefour Laval store north of
Montreal. The new retail space was reclaimed from the former auto centre
adjacent to the store and will offer the latest in appliances and furniture
from top brands like Viking, Fisher Paykel and Kitchen Aid Professional.
    "Sears has been proud to serve the Laval community with our department
store since 1983," said Dennis Singh, Senior Vice-President, Retail Stores,
Sears Canada. "With the store's new furniture and HIPS showroom, great
assortment of new brands and services and our experienced and talented
associates, we will be able to provide customers an even more positive
shopping experience than they have ever had."
    The addition of the new furniture gallery and HIPS showroom makes home
renovation shopping easy for customers. "Our goal with the HIPS in-store
integration is to provide a total solution for customers renovating kitchens
and bathrooms", added Singh.

    
    The new 12,000 square foot showroom includes the following features,
products and services:
    -   Kitchen and bathroom displays to provide inspiration and to help
        customers visualize the look and feel they want for their own kitchen
    -   National brands at affordable prices for the living rooms, dining
        rooms and bedrooms
    -   Major Appliances brands such as Viking, Kitchen Aid Professional,
        Jenn air Oiled Bronze, DCS by Fisher Paykel in addition to most major
        appliance brands including Sears own Kenmore, Canada's best selling
        brand of major appliances
    -   Custom Installed Home Décor Services
    -   Window Coverings
    -   Hard Flooring
    -   Mattresses
    -   Exterior Solutions: Roofing; Soffit; Fascia and Gutter; Window and
        Door installation
    -   Sears Home Comfort Solutions: Heating and Cooling Water Systems,
        featuring tankless water heater systems and the Power Pipe
        drain-water heat recovery innovation
    -   In-Home Services: Indoor Clean Air Services; Home Alarm Service
    -   Custom Cabinet Re-facing
    -   Maid Services
    -   Carpet and Upholstery Cleaning
    -   Duct Cleaning
    -   Sears Certified Real Estate Services
    

    Sears offers a wide selection of installed home improvement products with
Sears guarantee of satisfaction that are eligible for both the ecoEnergy
rebates and the Federal Government's Home Renovation Tax Credit program.

    Grand Opening Activities

    Throughout the grand opening week, customers can register to win a Fisher
Paykel Refrigerator, valued at $1,979.99. In addition, customers can enjoy a
free 5 minute massage, live music, fashion shows and chocolate tasting with
Lindt Chocolatier. Other activities include face painting and clowns for kids,
refreshments and Hors d'Oeuvres and hourly draws for Butterball turkeys
throughout the weekend.
    As part of Sears commitment to the communities in which they do business,
the newly renovated Laval store will donate $5,000 to Opération Enfant Soleil
and will also donate furniture for "La maison enfant soleil".
    Every year, the staff of all the Sears stores in Quebec support Opération
Enfant Soleil by working hard to collect funds for sick children. Selling
plush animals and candy, as well as tickets for "La maison enfant soleil",
along with organizing various events are just some of the examples of
fund-raising activities the Sears team is engaged in to help sick children in
Quebec overcome their health problems.
    Since the year 2000, Sears has collected more than $5 million dollars for
Opération Enfant Soleil. In 2007 alone, $900,000 were handed over during the
Opération Enfant Soleil telethon.
    The Sears Carrefour Laval store is open Monday to Friday from 9:30 a.m.
to 9:00 p.m., Saturday 8:00 a.m. to 5:00p.m. and Sunday 8:00 a.m. to 5:00 p.m.

    Sears Canada is a multi-channel retailer with a network of 198 corporate
stores, 190 dealer stores, 43 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Vincent Power, Corporate Communications, Sears
Canada, (416) 941-4422, vpower@sears.ca


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