Sears teams up with military to help Canadians send wishes to troops overseas



    QUEBEC CITY, Nov. 1 /CNW/ - Thousands of Canadian soldiers serving
overseas will be away from their families this Holiday season. Sears Canada is
calling on all Canadians to show their support for the troops by signing one
of the three 4'x5' giant greeting cards that will be touring Quebec City and
Montreal area Sears stores from November 1st through November 11th.
    "We began Operation Wish last year as a way of providing our soldiers
stationed abroad with a connection to their families back home," said Dene
Rogers, President and CEO, Sears Canada. "It has proven to be a great success
and we have formed a great alliance with the Canadian Forces Personnel Support
Agency who has been invaluable in helping us to connect with deployed troops
and their families at home. We have been overwhelmed with support from our
customers and associates for this initiative and we wanted to send their
thoughts and best wishes directly to the soldiers overseas. We decided to
start the project in Quebec in honour of the large contingent of soldiers who
just left from there."
    Similar cards will be placed in various cities across the country in
early December.
    Sears launched Operation Wish in 2006 in co-ordination with the Canadian
Forces Personnel Support Agency (CFPSA). Operation Wish allows Canadian troops
stationed abroad to place a customized order from the Sears Wish Book online.
Copies of the catalogue were sent to Canadian soldiers, sailors and air force
personnel posted to operational missions in Afghanistan, Africa, the Balkans,
the Caribbean, the Middle East, Southwest Asia and the Arabian Gulf region, as
well as those serving on HMCS Ottawa.
    All three cards will be toured and on display at nine Sears stores in the
province to enable Sears associates, customers and members of the community to
sign the cards. Stores include Place Laurier, La Capitale, Place Fleur de Lys,
Place du Saguenay, Fairview Pointe-Claire, Centre Les Rivières, Carrefour de
L'Estrie, Place Vertu and Mail Champlain in Brossard.
    On November 14, 2007 at CFB Trenton, Ont., the first unveiling of the
cards, containing well-wishes from Canadians, will occur at the dress
rehearsal of CFPSA's biannual show tour heading out to Afghanistan and other
Canadian missions to entertain the troops. The cards will then be shipped out
by CFB Trenton to the Canadian military base in Afghanistan.
    Once in Afghanistan, the cards will be officially unveiled during the
CFPSA's entertainment show for the troops featuring 11 francophone performers.
This show will kick off with comedian Pascal Babin and include rock and dance
numbers.
    "Receiving good wishes from people back home means a great deal to our
deployed troops," said Jim Peverley, CFPSA, Director of Deployment Support.
"Canadians thoughts and support are also very meaningful to all military
families, whether their loved ones are deployed or not."

    The CFPSA develops and delivers morale and welfare programs, activities
and services to members of the CF and their families, in Canada and overseas.
These activities include sports and recreation, health and fitness, family
services, retail operations, financial services and, mess management. In
addition, the CFPSA deploys approximately 70 civilian personnel per six-month
rotation to Afghanistan to conduct morale and welfare programs.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.




For further information:

For further information: Eliana Cugini, Sears Canada Inc., (416)
941-4426, ecugini@sears.ca


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