Sears Opens Four Pop-Up University Stores



    900 Sq. ft Stores Open at Brock, Western, McMaster & Queens Universities

    TORONTO, Sept. 3 /CNW/ - Sears Canada Inc. today announced the opening of
four pilot Pop-Up stores at four Universities in Ontario. Just in time for
Back to School, the specialty pop-up stores at Brock, Western, McMaster and
Queens Universities, will be offering the must-haves and wants for University
living, including: Housewares & Home Decor, Bed & Bath, Electronics, Cosmetics
and more.
    "We are excited about Sears Canada's introduction of mobile retailing
through pop-up stores in specialty markets," said Dene Rogers, President &
CEO, Sears Canada Inc. "A pop-up temporary storefront concept has been gaining
popularity in Canada, and Sears Canada is delighted to bring this concept to
four Canadian universities, at a relevant and exciting time like back to
school."
    The University pop-up locations are approximately 900 square feet and
encompass a store-within-a-mobile-tent concept. Sears has carefully selected
merchandise geared for the younger-minded customer, with the trendiest in
fashion apparel, Home Décor and Housewares, along with must-have electronics
and sleep sets merchandised in one, convenient location. Each of the four
locations will also incorporate a recruitment area, to offer students the
opportunity to inquire about possible job opportunities at nearby Sears
stores, in addition to a Sears Travel and Sears MasterCard application kiosk.
    "The start of the University year is an exciting yet stressful time for
students," said Lianne Bradley, Special Events Coordinator, Brock University.
"We are thrilled to have many stores, including Sears Canada's exciting pop-up
store at Brock University, providing our students the extensive assortment of
merchandise and information they require to make their transition an easy
one."

    
    The four pop-up store locations will be housed during the month of
    September, on the following dates:

    Brock University       Thursday, September 4th & Friday, September 5th
    University of Western
     Ontario               Monday, September 8th & Tuesday, September 9th
    McMaster University    Thursday, September 11th & Friday, September 12th
    Queen's University     Friday, September 26th & Saturday, September 27th
    

    This release contains statements that are forward-looking. Actual results
or events may differ materially from those forecasted in this release because
of the risks and uncertainties associated with Sears Canada's business and the
general economic environment.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 185 dealer stores, 45 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.




For further information:

For further information: Katarina Kristanic, Sears Canada Inc., (416)
941-4424, katarina.kristanic@sears.ca


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