New private brand addresses consumer need for affordable
performance-driven, high-quality athletic apparel
TORONTO, Feb. 6, 2014 /CNW/ - Sears Canada Inc. (TSX: SCC) announced
today the launch of PURE NRG Athletics®, an exclusive line of performance clothing for the active woman who
expects high-quality fashionable workout wear without the high prices.
The PURE NRG Athletics line includes an assortment of stylish tank tops, t-shirts, shorts,
pants, hoodies and zip-ups with functional features such as four-way
stretch and Cool Effect® wicking fabric, flatlock seams to help prevent
chafing, pants with a contoured waistband, tops with a breathable
built-in power mesh bra and more. All of the pieces in the collection
range from $10 to $50.
"We are excited to launch our PURE NRG Athletics line of activewear," said Doug Campbell, President and CEO, Sears
Canada. "Now Canadian women can get high-quality athletic wear at
prices that are reasonable and as close as their nearest Sears store or
their own doorstep if shopping on sears.ca. We think our customers
will see the combination of the quality and price of PURE NRG Athletics as filling a space in the marketplace that has not been otherwise
addressed. The development of private brands that provide superior
features and benefits at affordable prices is a strategy Sears will
continue to use to offer uniqueness and exclusivity to Canadians coast
A comprehensive, innovative marketing strategy, including national
advertising, PR, flyers, outdoor and digital campaigns will support the
launch. Additionally, Sears is activating media in local gyms and
fitness studios within close proximity to top stores with
advertisements in the change rooms. In select locations this is
augmented with mannequin displays in the main gym area and instructors
wearing the PURE NRG Athletics collection.
PURE NRG Athletics workout gear is currently available in all of Sears department stores
and on sears.ca.
Sears Canada is a multi-channel retailer with a network that includes
181 corporate stores, 241 Hometown stores, over 1,400 catalogue and
online merchandise pick-up locations, 101 Sears Travel offices and a
nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36368.jpg
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36370.jpg
Image with caption: "PURE NRG Athletics Activewear. (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140206_C8010_PHOTO_EN_36372.jpg
SOURCE: Sears Canada Inc.
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