Sears Canada Offers First-Ever Premium Brand 42" LCD TV under $1,000



    Most stores open at 7:00 a.m. on Boxing Day, December 26

    TORONTO, Dec. 25 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
that it is offering a first in Canada: a Premium Brand 42" LCD HD TV for under
$1,000. The LG Model 42LC7D is specially priced at $999.99, representing a
$600 savings from Sears regular price. This "door crasher" will be available
in limited quantities in all Sears department stores and Sears Home stores
when the doors open on Boxing Day, which is at 7:00 a.m. in most regions of
the country. Sears is pleased to offer this and many other post-Christmas
specials as part of its ongoing "Stronger Dollar - Lower Prices" program which
it launched in November to demonstrate to Canadians that shopping in Canada
can provide the values they expect with a stronger dollar.
    "Sears customers consider Boxing Day one of the most important shopping
days of the year," said Dene Rogers, President and Chief Executive Officer,
Sears Canada Inc. "We want them to know that Sears is serious about having
them visit Sears first before anywhere else when they venture out on their
post-Christmas shopping trips. We have hundreds of specials across the house
and amazing deals including our most popular Boxing Week category of Home
Electronics."
    The Company's Boxing Day promotion also includes a 42" Full HD 1080p
Panasonic Viera Plasma TV at 1499.99, representing a savings of $700, a
32" Sony Bravia LCD TV for $699.99, and a special-purchase iPod Shuffle for
$49.99. Sears also has special pricing on Major Appliances, featuring 10% Off
every regular-priced National Brand Major Appliance, a no-GST promotion on
almost all furniture and mattress sets including sale-priced items, 60% off
Christmas decorations and many apparel specials throughout the store including
an extra 25% off the already-reduced prices of clearance fashions in men's,
women's and kids' departments, or 30% when you use your Sears Card or Sears
MasterCard which also earn customers valuable Sears Club or Colours loyalty
reward points. Special financing offers are also available for big-ticket
merchandise, including a zero-percent financing option until 2010.
    Most Sears stores will kick off Boxing Day with an early opening at
7:00 a.m. on Wednesday, December 26. Sears stores in the Atlantic provinces,
which are closed on December 26th, will conduct their Boxing Day sales on
Thursday, December 27, also at 7:00 a.m. in most locations. Customers are
asked to verify with their own store or local issue of the Boxing Week flyer
distributed in their community for specific store hours of operation.
    For customers who prefer to shop earlier from the comfort of their own
home, Sears reminds customers that its website, www.sears.ca, will launch its
own, unique Boxing Day event, separate from the items listed above, just after
midnight, Eastern time, on Wednesday, December 26th.

    This release contains information which is forward-looking and is subject
to important risks and uncertainties. Forward-looking information concerns the
Company's future financial performance, business strategy, plans, goals and
objectives. Factors which could cause actual results to differ materially from
current expectations include, but are not limited to: the ability of the
Company to successfully implement its cost reduction, productivity improvement
and strategic initiatives and whether such initiatives will yield the expected
benefits; the impact of the sale of the Company's Credit and Financial
Services operations and the results achieved pursuant to the Company's
long-term marketing and servicing alliance with JPMorgan Chase Bank, N.A.;
general economic conditions; competitive conditions in the businesses in which
the Company participates; changes in consumer spending; seasonal weather
patterns; customer preference toward product offerings; changes in the
Company's relationship with its suppliers; interest rate fluctuations and
other changes in funding costs; fluctuations in foreign currency exchange
rates; the possibility of negative investment returns in the Company's pension
plan; the outcome of pending legal proceedings; and changes in laws, rules and
regulations applicable to the Company. While the Company believes that its
forecasts and assumptions are reasonable, results or events predicted in this
forward-looking information may differ materially from actual results or
events. The Company intends the forward-looking information to speak only as
of the time made and does not undertake to update or revise this information
except as may be required by law.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 182 dealer stores, 57 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Contact for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422, vpower@sears.ca


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