Sears Canada launches shoppable iPad application for Wish Book

Rediscover a Canadian tradition

TORONTO, Nov. 8, 2011 /CNW/ - For almost 60 years Canadians have stood beside their mailboxes, eagerly awaiting the arrival of the annual Sears Wish Book.  Recognized as one of the most trusted authorities for all Holiday must-haves, a family's Wish Book is a highly coveted household item.

Nostalgic memories of tearing out pages in the toy section or writing your name in highlighter beside the exact Barbie Doll or Playmobil Knight you always wanted can now be replaced with just the touch of a screen with Sears new Wish Book application for iPad, Canada's first shoppable iPad Catalogue application!

"Seeing our magical Wish Book cover come to life on my iPad was so exciting for my family and me," said Calvin McDonald, President and CEO, Sears Canada. "Beyond the cover this app gives our customers the ability to easily organize and purchase all the gifts for their families and friends this Holiday season."

Thousands of items can be viewed, added to Wish Lists or purchased with the tap of the finger on the iPad.  The application also includes a built-in gift list organizer to manage Holiday gift giving and shopping.  Sharing your finds with family and friends is easy by connecting on email, Twitter or Facebook.

Sears is proud to be a leader in the use of technology and innovation in the Canadian retail industry, helping make shopping for the Holiday season a little less hectic and a little more fun with the Wish Book iPad application.

Sears Wish Book iPad application is available for download via the Apple iTunes App Store.

Sears Canada is a multi-channel retailer with a network that includes 196 corporate stores, 280 hometown dealer stores, 32 home services showrooms, over 1,700 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

Additonal Links:

The Sears Canada Wish Book app can be downloaded on the iPad by visiting: www.sears.ca/app

Sears Canada
Sears Facebook Page
Sears on Twitter
Sears YouTube Channel

Video with caption: "Video: How to Use Sears Canada's New Wish Book App for Ipad". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111108_C2897_VIDEO_EN_6188.mp4&posterurl=http://photos.newswire.ca/images/20111108_C2897_PHOTO_EN_6188.jpg&clientName=Sears%20Canada%20Inc%2E&caption=Video%3A%20How%20to%20Use%20Sears%20Canada%27s%20New%20Wish%20Book%20App%20for%20Ipad&title=How%20to%20Use%20Sears%20Canada%27s%20New%20Wish%20Book%20App%20for%20Ipad

Image with caption: "Opening screen of the Wish Book App. (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20111108_C2897_PHOTO_EN_6184.jpg

Image with caption: "A page in the women's wear section. (CNW Group/Sears Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20111108_C2897_PHOTO_EN_6185.jpg

SOURCE Sears Canada Inc.

For further information:

Contact for Media:  Alicia Richler
  Sears Canada, Corporate Communications
  416-941-4423
  arichle@sears.ca

 


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