Sears Canada Inc. launches Michael Smith Cookware Line



    CHEF AT HOME by Michael Smith available exclusively at Sears

    TORONTO, Nov. 23 /CNW/ - Sears Canada Inc. today announced an exclusive
partnership that brings an exciting new celebrity cookware collection, CHEF AT
HOME by Michael Smith, to Sears department stores nationwide. Michael Smith is
the first Canadian Chef to launch his own line of cookware in Canada.
    "Michael Smith represents one of the best, and most widely recognized
names in the Canadian, and international cooking scenes," said Chris Peters,
Vice-President Home & Hardlines, Sears Canada Inc. "Michael Smith cookware is
an important addition to Sears portfolio of brands and embodies the very best
there is in cooking. We are proud to offer the collection to our customers in
a continued effort to provide them with products to match their lifestyle
needs."
    The CHEF AT HOME by Michael Smith cookware collection is part of Sears
ongoing strategy of offering meaningful brands that represent the greatest
dimensions of quality and value. The Michael Smith cooking philosophy is about
having fun in the kitchen and making it a family affair. His cookware
collection has all of the essentials that a chef at home requires to make
great healthy meals for family and friends. The 7-piece stainless steel
collection includes: 2 saucepans, a 2 quart and 4 quart, a stockpot, a 12"
skillet, a bamboo cutting board and a paring knife with magnetic storage. The
line also offers a colour-enameled cast iron 3-piece set that includes a 5
quart stockpot, a braiser and baking pan; or a 5-piece knife set with a bread,
santoku, utility and French knife, in a 7-slot bamboo block with sharpener.
    "I'm truly excited to have my CHEF AT HOME cookware line available at
Sears, as Sears is a trusted retailer and a partnership I value," said Chef
Michael Smith. "Quality kitchenware should last a lifetime; and my pots and
pans combine heavy duty construction, beautiful design, durability and
functionality. Together these pots and pans will allow you to do everything
you need to do in your kitchen."
    From its refined, distinct packaging to the quality and value of the
products, the Michael Smith collection emulates the style and excellence of
its namesake. The CHEF AT HOME by Michael Smith Cookware collection was
developed for the every-day chef and retails from $79.99 - $599.99.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 182 dealer stores, 57 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Katarina Kristanic, Sears Canada Inc., (416)
941-4424, katarina.kristanic@sears.ca


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