Sears Canada Appoints Chief Marketing Officer



    TORONTO, March 22 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
the appointment of Pamela Griffith-Jones as Vice-President and Chief Marketing
Officer. Ms. Griffith-Jones will lead the Company's marketing organization and
develop the Sears brand and private merchandise brand positioning in Canada.
    "We are very happy to have Pamela join our Company; she is a great
addition to our team," said Dene Rogers, President and Chief Executive
Officer, Sears Canada Inc. "Her experience greatly qualifies her for this key
position and we look forward to her contribution in making Sears the No.1
retailer in Canada."
    Ms. Griffith-Jones has 20 years of progressive leadership experience
including at Cooper & Lybrand Consulting in Canada and the U.K. and, for the
past 14 years, at Canadian Tire Corporation, most recently as Vice-President,
Leisure Products Division. She graduated from the University of Western
Ontario's Richard Ivey School of Business, receiving her HBA in 1987 and MBA
in 1990.
    Under the leadership of Ms. Griffith-Jones, several initiatives will be
undertaken to improve our marketing capabilities including creating a direct
marketing group, customizing assortments and marketing to become more relevant
to our customers, and increasing the return on marketing investments.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 178 dealer stores, 64 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Contact for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422, vpower@sears.ca


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