Sears Canada Announces "Stronger Dollar - Lower Prices" Program Extension into December



    Free Shipping Offer Continues for Catalogue and Web Orders

    TORONTO, Nov. 30 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
that it is extending its popular "Stronger Dollar - Lower Prices" program by
offering more price cuts and free shipping for soft goods. The program, which
launched November 2, 2007 to offer Canadians lower prices given the stronger
dollar, includes both regular and promotional price reductions. "Stronger
Dollar - Lower Prices" is intended to demonstrate to Canadians that shopping
in Canada can provide the values they expect with respect to a stronger
dollar. The second week of the Company's Sears Days promotion, one of the most
anticipated sales of the season, begins Saturday, December 1, 2007 and
includes many items specially identified with the "Stronger Dollar - Lower
Prices" icon which represent the value Canadians are seeking.
    "We are pleased with the response to our 'Stronger Dollar - Lower Prices'
program after its first month," said Dene Rogers, President and Chief
Executive Officer, Sears Canada Inc. "Customers like it and our associates are
able to sell with confidence knowing that the value represented by these
specially identified items reflects pricing that allows customers to avoid the
expense and inconvenience that comes with cross-border shopping. Having
customers shop at home is also better for the Canadian economy."
    Understanding that Canadians have many ways to shop other than in-store,
Sears Canada is also offering free shipping on soft goods to any home in
Canada, whether ordered through the catalogue or sears.ca, where details on
this special offer may be accessed.

    
    Items under the "Stronger Dollar - Lower Prices" banner, available as of
Saturday, December 1, include:

    Women's Levi's 515 Boot Cut Jeans                $34.99, Reg. 59.99
    Women's Henri Pierre 'Brianna' Suede Boots       $79.99, Reg. 159.99
    Men's Haggar 'No Iron' Pleated-Front Casual
     Pants                                           $32.49, Reg. 65.00
    Men's Columbia Ski Jacket                        $99.99, Reg. 179.99
    Breville Café Roma Expresso Maker                $189.99, Reg. 249.99
    K'Nex 400-pc. Anniversary Tub                    $15.99, Reg. 19.99
    Sony 7.2 MP Cybershot Digital Camera with
     Camera Bag                                      $134.99, Reg. 159.99
    26" Samsung LCD HDTV                             $699.99, Reg. 899.99
    30" Kenmore Elite Slide-in Range                 $1519.99, Reg. 1999.99
    

    Many more items are identified in-store. The Company has also reduced
prices from its popular Sears Wish Book catalogue, in addition to those which
were announced earlier in November, in Home Electronics and power tools.
Beginning Saturday, December 1, when viewing a category of merchandise on
www.sears.ca, customers can easily identify the "Stronger Dollar - Lower
Prices" icon to find these and other price reductions from additional
catalogues.
    With respect to prices at other retailers operating in Canada, Sears
reminds customers of its Price Match Guarantee, which states that the Company
will match any advertised price in Canada. Customers can find additional
information and details at their local Sears store, in the catalogue, and
online at www.sears.ca.

    This release contains information which is forward-looking and is subject
to important risks and uncertainties. Forward-looking information concerns the
Company's future financial performance, business strategy, plans, goals and
objectives. Factors which could cause actual results to differ materially from
current expectations include, but are not limited to: the ability of the
Company to successfully implement its cost reduction, productivity improvement
and strategic initiatives and whether such initiatives will yield the expected
benefits; the impact of the sale of the Company's Credit and Financial
Services operations and the results achieved pursuant to the Company's
long-term marketing and servicing alliance with JPMorgan Chase Bank, N.A.;
general economic conditions; competitive conditions in the businesses in which
the Company participates; changes in consumer spending; seasonal weather
patterns; customer preference toward product offerings; changes in the
Company's relationship with its suppliers; interest rate fluctuations and
other changes in funding costs; fluctuations in foreign currency exchange
rates; the possibility of negative investment returns in the Company's pension
plan; the outcome of pending legal proceedings; and changes in laws, rules and
regulations applicable to the Company. While the Company believes that its
forecasts and assumptions are reasonable, results or events predicted in this
forward-looking information may differ materially from actual results or
events. The Company intends the forward-looking information to speak only as
of the time made and does not undertake to update or revise this information
except as may be required by law.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 179 dealer stores, 61 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: for Media: Vincent Power, Sears Canada,
Corporate Communications, (416) 941-4422, vpower@sears.ca


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