Sears Canada Announces New Store in Hamilton's Eastgate Square



    Grand Opening Planned for September, 2008

    TORONTO, Feb. 28 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
that it is relocating its full-line department store in Hamilton, currently
located at the Centre Mall, to Eastgate Square, located at the intersection of
Centennial Parkway North and Queenston Road. Sears opened its store in the
Centre Mall in 1954 (then known as the Greater Hamilton Shopping Centre)
during the Company's second year of operations. It was the Company's first
major store, and its largest, east of the Rocky Mountains.
    "Sears is proud to have served the Hamilton community for over half a
century and is pleased to continue operating in Hamilton's north end with our
new store at Eastgate which will provide Hamilton-area shoppers with a brand
new look," said Catherine Weadick, Store Manager, Eastgate Square. "We will
have the full complement of departments to which our Hamilton customers have
grown accustomed and will continue to offer them the exceptional value they
have come to expect from Sears however now in a modern, brand new
environment."
    Sears new store at Eastgate will contain many new features which will be
firsts for the area:

    
    -   an improved aisle pattern that makes it easier for customers to
        navigate the store
    -   new back-wall merchandise presentation features to highlight the
        latest looks in apparel
    -   an open-concept family footwear shop for easier customer access to
        merchandise
    -   centralized check-out centres designed to eliminate waiting times
    

    Apparel and Accessories:

    Canadians spend more of their apparel dollars at Sears than any other
retailer in the country. The women's, men's and children's fashion selection
will feature national brands such as Alia, Tan Jay, Levis, Adidas and Columbia
as well as Sears own brands that offer superior fit and value, including
Jessica, Tradition, Weir Golf, Retreat and Nevada.
    The cosmetics department, located at the main entrance, has a more
dominant presence in the new store and carries a broad assortment of men's and
ladies fragrances.

    Home and Hardlines:

    Sears sells more major appliances than any other retailer in the country.
In addition to being the only retailer in the country to offer all of the top
brands of major appliances including Kenmore, the number one selling brand in
the country, the store now offers the latest technology whether it comes to
washing, cooking, or refrigeration. Sears will also showcase an expanded
assortment of home electronics, including the latest in high-definition
televisions and installation options for home theatre.
    The new store offers an impressive selection of home fashions, housewares
including small appliances, and bed & bath, including Sears Whole Home(TM)
brand of linens, window coverings, bedding, and home décor accessories. The
hardware department houses Sears own Craftsman brand of hand and power tools,
as well as seasonal products such as lawn and garden tools, mowers, air
conditioners and snow blowers. Sears Free Spirit treadmills will also be
prominently located within the Home and Hardlines area of the new store.

    Grand Opening in September:

    "All Sears associates currently working in our Centre Mall retail store
operation will be transferred to Eastgate," added Ms. Weadick. "The Centre
Mall location will continue to serve customers in the area through the summer
and Sears new location at Eastgate is expected to open thereafter with a
seamless transition for our customers."

    This release contains information which is forward-looking and is subject
to important risks and uncertainties. Forward-looking information concerns the
Company's future financial performance, business strategy, plans, goals and
objectives. Factors which could cause actual results to differ materially from
current expectations include, but are not limited to: the ability of the
Company to successfully implement its cost reduction, productivity improvement
and strategic initiatives and whether such initiatives will yield the expected
benefits; the impact of the sale of the Company's Credit and Financial
Services operations and the results achieved pursuant to the Company's
long-term marketing and servicing alliance with JPMorgan Chase Bank, N.A.;
general economic conditions; competitive conditions in the businesses in which
the Company participates; changes in consumer spending; seasonal weather
patterns; customer preference toward product offerings; changes in the
Company's relationship with its suppliers; interest rate fluctuations and
other changes in funding costs; fluctuations in foreign currency exchange
rates; the possibility of negative investment returns in the Company's pension
plan; the outcome of pending legal proceedings; and changes in laws, rules and
regulations applicable to the Company. While the Company believes that its
forecasts and assumptions are reasonable, results or events predicted in this
forward-looking information may differ materially from actual results or
events.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 183 dealer stores, 51 home improvement showrooms, over 1,800 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at www.sears.ca.





For further information:

For further information: Vincent Power, Sears Canada, Corporate
Communications, (416) 941-4422, vpower@sears.ca; Catherine Weadick, Store
Manager, (905) 545-4741


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