Searcher Beware: Your great idea may get scooped out from under you



    TORONTO, Oct. 23 /CNW/ - Business organizations need to be aware of a new
risk when it comes to domain names that might prevent them from registering a
new domain for their company, product or brand. The practice has become so
widespread that the global domain authority, ICANN, has just issued a global
warning about the risk.
    What happens is this: Before you can register that brilliant idea for a
new domain or web address that you thought of in the shower this morning, you
need to find out if that name has already been taken. So you go to a "free
domain lookup" website you found and checked it out. Hooray! The name is
available!
    You decide to register it after lunch and when you go to do so, the name
is gone! What happened? You've been "front runned". An unscrupulous operator
somewhere in the chain between you and the lookup site, perhaps even the site
itself either shared or sold the query data, or they acted on it directly and
registered the name because somebody else (that's you) showed that there may
be interest in it.
    With domain names becoming increasingly more valuable, it is paramount
that interested parties attempting to lookup availability of desired domain
names be secure in the knowledge that their lookups are guaranteed to be
private and that the facilitating party not act upon those lookups by "front
running" the domains by selling the query data or registering the names
themselves.
    easyDNS, a leading DNS provider and domain registrar, has provided a
popular domain lookup tool through it's easyWHOiS.com portal since 1999. At
easyWhois users can query domain name availability as well as obtain ownership
and technical DNS data about existing domains. All queries are private, and
are not used or accessed by any other organization or individual.
    Mark Jeftovic, President and Founder of easyDNS, goes on record today to
warrant that:

    
    -   domain lookup data at easyWHOiS or any other website operated by
        easyDNS has always been private and has never been shared with any
        third party

    -   data revealing domains that are still available for registration have
        never been "front runned" or otherwise registered by easyDNS or any
        related party.
    

    In summary, easyDNS finds the practice of domain lookup "front running" a
contemptible breach of trust and assures all internet users that the long
standing domain lookup portal at http://www.easyWhois.com is a safe and
private place to research domain names.




For further information:

For further information: Mark Jeftovic, markjr@easydns.com, c/o easyDNS
Technologies Inc., ph: (416) 535-8672 ext 225, fx: (416) 535-0237

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easyDNS Technologies, Inc.

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