Sean 'Diddy' Combs Continues to Make History



    Music, Fashion and Now Fragrance, Sean 'Diddy' Combs Receives a FiFi
    Award

    NEW YORK, June 11 /CNW/ -- At the 35th Annual FiFi(R) Awards hosted by
The Fragrance Foundation in the Winter Garden at The World Financial Center in
New York City, Sean John's blockbuster Unforgivable was named Fragrance of The
Year in the Men's Luxe category (in a tie with Terre d'Hermes).
    Sean "Diddy" Combs accepted the prestigious award with honors stating
that the fragrance was "something special ... it was passionate, sleek, sexy
and very unique.  We took a lot of chances, an unconventional path, with our
approach to launching Unforgivable and we've been so blessed with success."
The fragrance shot to No.1 in the US, becoming the top fragrance launch of
2006, according to NPD Group.  In addition to the FiFi, Unforgivable boasts
several awards including the 2007 CEW Award for Best Men's Launch of 2006 and
the 2006 Women's Wear Daily Beauty Biz Award for Best Launch Execution.
    Winning this award not only celebrates this one-of-a-kind scent, but also
that Sean "Diddy" Combs himself is one of the first African Americans to win a
FiFi Award.  For Unforgivable to be nominated in a category with such leaders
and to be chosen as a winner is an honor.  His presence brought a taste of the
Sean John lifestyle to the awards, a little bit of swagger and a whole lot of
bravado.
    "We are thrilled that Sean Combs and his fragrance, Unforgivable, have
joined the FiFi winners circle, especially since this is his first fragrance
launch.  Sharing this honor alongside Hermes and its fragrance, Terre d'Hermes
is a testament to his vision and understanding for the fragrance industry,"
says Rochelle Bloom, President of The Fragrance Foundation.
    Currently Unforgivable by Sean John is available in: United States,
Puerto Rico, Canada, United Kingdom, Ireland, Australia, New Zealand, Taiwan,
Singapore, Thailand, Chile, Argentina, Peru, Mexico, Middle East, Hungary,
South Africa, Switzerland and Venezuela.  By end of year 2007, the
Unforgivable fragrance will also be launching in Germany, Belgium,
Netherlands, Malaysia, Denmark, Norway, Sweden, Austria, Spain and Poland.

    The Estee Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of quality skin care, makeup, fragrance and hair
care products. The Company's products are sold in over 130 countries and
territories under well-recognized brand names, including Estee Lauder, Aramis,
Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, Tommy
Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin,
Michael Kors, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM),
Grassroots, Sean John, Missoni, Daisy Fuentes, and Tom Ford Beauty.





For further information:

For further information: Andrea Pasternak of Sean John Fragrances-Estee 
Lauder, +1-212-206-7447, apastern@seanjohnfragrances.com; or Hampton Carney,
hcarney@greatpress.com, or Michelle Bondarchuk, mbondarchuk@greatpress.com, of
Paul Wilmot Communications, +1-212-372-6102

Organization Profile

SEAN JOHN FRAGRANCES

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ESTEE LAUDER COMPANIES INC.

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