Sean 'Diddy' Combs and Unforgivable Woman Host Launch Party With Live Webcast at myspace.com



    Nobody throws a party like Diddy and now you can see for yourself

    NEW YORK, Sept. 18 /CNW/ -- Sean "Diddy" Combs and Sean John Fragrances
will launch their first women's scent, Unforgivable Woman with a celebrity
filled event that everyone can view on-line. Making history once again,
Unforgivable is the first fragrance to host a launch party to be broadcast
live on the internet, allowing millions of viewers to have unlimited VIP
access to the red carpet arrivals and even go inside this celebrity packed
event. Located inside a $35 million mansion in one of New York's most
exclusive neighborhoods, the party is sure to be the most glamorous and
exciting night of the year.
    To help take advantage of all the excitement, guest celebrity hosts will
guide viewers through the party.  They will be your connection to the
happenings at the hottest party of the year.  Via instant message, hosts will
ask user-generated questions to Diddy and the other celebrities strolling down
the red carpet. And, it will all happen LIVE.  They will next take viewers
inside the party to see the elaborate decorations and watch the Unforgivable
models acting out scenarios to the entertainment of guests while they hear the
music pump from DJ Soul's table.
    To be a part of all of the excitement, log on to the live webcast at
www.myspace.com/diddy on September 19th from 10pm-12am EST. You can party with
Diddy and Unforgivable no matter where in the world you are.
    
    About Unforgivable:
    
    Sean John's Unforgivable Woman Suggested Retail Price is $55 USD for 2.5
ounces and $75 USD for 4.2 ounces.  It will be available in September of 2007
at Department and Specialty Stores across the country.  Photographer, Eric
Ogden, shot the Unforgivable Woman campaign, which features a female model,
Jessica Gomes, and proves to be as racy as his first fragrance campaign.  "The
ad really gives you almost a fly-on-the-wall view of something happening that
is a little risque," said Combs.  The comprehensive advertising campaign
launches September 2007 in national and regional magazines and non-traditional
media.  Sean "Diddy" Combs' Unforgivable Woman television commercials will be
accompanied by webisodes -- longer versions of the commercials to be made
available at both Combs' web site as well as his MySpace page and
www.seanjohnfragrances.com.
    The Estee Lauder Companies Inc. is one of the world's leading
manufacturers and marketers of quality skin care, makeup, fragrance and hair
care products. The Company's products are sold in over 135 countries and
territories under well-recognized brand names, including Estee Lauder, Aramis,
Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy
Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin,
Michael Kors, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John,
Missoni, Daisy Fuentes, Tom Ford Beauty, Mustang, Coach and Ojon.




For further information:

For further information: Hampton Carney of Paul Wilmot Communications, 
+1-212-206-7447, hcarney@greatpress.com, for Sean John Fragrances Web Site:
http://www.seanjohnfragrances.com,                 
http://www.myspace.com/diddy

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SEAN JOHN FRAGRANCES

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