Waterloo's D.J. Demers is the new Screw You Recession! Summer Intern
Other finalists also teaming up to create Screw You Recession's "Blog
TORONTO, June 11 /CNW/ - The results are in and Waterloo's D.J. Demers is
the official Screw You Recession! Summer Intern. After having his video
hand-picked as one of Richard Branson's Fave Five and an interview process
with Virgin Mobile, Demers is ready to jump head first into the Screw You
Recession! world of blogs, cash-crunching, tip-gathering, and web-combing for
the best recession news and cash-saving advice.
"I'm totally pumped to get this chance to express myself on the blog and
help people out at the same time. The first time I saw the Intern Search I
knew I'd be able to do something really cool, and it feels awesome that other
people thought so too," said Demers, "I can't wait to get cracking. I've got a
ton of ideas for videos, blog posts, and just a whole bunch of general ways to
bring this whole recession to its knees."
A whopping 31,000 votes were cast for the Intern Search with the top five
making it to the next round. Virgin Group Founder (and recessionista in his
own right) Richard Branson was so impressed by the creativity and awesome
energy of the video entries that he also selected his own Fave Five videos. In
the end, Demers' mix of marketing chops, sense of humour, and ability to blend
them together put him on top.
"D.J. has experience in marketing and in comedy. It's the perfect combo
for Screw You Recession! He's got the background to know where to look for
great deals and stories, plus the comic skills to make it fun to read. Lots of
recession news can be depressing, Screw You Recession is about focusing on the
positive," said Nathan Rosenberg, Chief Marketing Office, Virgin Mobile
Canada, "He's the perfect leader to shine a light on how to survive during the
recession and make people laugh while he does it. He is a comedian, after all.
It's his job to bring the funny."
In addition to Demers, the quality of talent and the amazing creativity
all the Interns triggered the idea for Virgin Mobile to create the Screw You
Recession! Blog Army. Made up of individually selected finalists from the
Intern Search, this gang of recession revolutionaries will take over the net
with video blogs, recession tips, and general money-saving craziness. Details
of who's in the Blog Army and just how they're going to dominate the internet
will drop on the Screw You Recession! blog in the coming week.
"There was so much passion and talent from the entrants that there were
some we knew we had to work with," continued Rosenberg, "We decided to expand
the scope of what we're doing to make sure we could take advantage of all that
creative talent. When the amount of ideas and energy these guys brought
through the door, we knew we couldn't let them all get away. The Blog Army is
going to destroy the recession bit by bit. They're ruthless. I tired to buy a
$7 latté in front of one of them and they literally snatched it right out of
The first posts from Demers and the Blog Army, plus month of tips,
tricks, and other recession-busting info, can be followed on the Screw You
Recession! blog at www.screwyourecession.ca.
About Virgin Mobile
The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly works for them. J.D. Power and Associates ranked Virgin Mobile highest
in customer satisfaction with prepaid wireless service for four years in a
row(1) and 91% of customers would recommend Virgin Mobile to a friend.
Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at www.virginmobile.ca or by calling
(1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
Satisfaction Studies(SM). Study based on 14,932 total responses from
consumers with prepaid wireless service. Proprietary study results
are based on experiences and perceptions of consumers surveyed in
October 2008. www.jdpower.com
For further information:
For further information: Marnie Campbell, Libby Stunt, Veritas
Communications, (416) 955-4594, (416) 955-4586, email@example.com,