Scotiabank's Toronto Customer Contact Centre Receives Platinum Contact Center Employer of Choice(R) Certification for 2009



    TORONTO, May 12 /CNW/ - CCEOC Inc. announced today that the Scotiabank
Toronto Customer Contact Centre has achieved the prestigious Platinum level
Contact Center Employer of Choice(R) (CCEOC) designation for 2009.
    This is the third year Scotiabank Toronto Contact Centre has participated
in the program and the second time they have achieved Platinum. They have
attained the highest score of any financial institution and are the only bank
in North America to currently hold the Platinum Contact Center Employer Of
Choice(R) designation.
    The Toronto site is dedicated to being a Contact Center Employer of
Choice(R) to build industry-wide recognition as a great place to work and
further develop their people focused culture. The designation has created a
competitive advantage for attracting, retaining and motivating top talent.
Through the CCEOC in-depth reporting and analysis, management has gained a
deeper understanding of key employee motivation and satisfaction drivers. As a
result, Scotiabank has seen significant improvements in training and
development, career advancement, employee involvement, personal enjoyment and
leadership.
    "Scotiabank Toronto Customer Contact Centre's dedication to developing a
CCEOC workplace and focusing on the frontline employees has had a profound
affect on morale and engagement." said Jeff Doran, President of the CCEOC Inc.
"The Toronto operation has been able to consistently achieve world class
results - this is truly outstanding. Being recognized as a Platinum CCEOC
identifies the Scotiabank Toronto Contact Centre as a preferred employer and
one of the best contact centers to work for in the country."
    "We're absolutely delighted and proud to be awarded with a CCEOC Platinum
certification," said Stephen Gaskin, Vice-President, Toronto Customer Contact
Centre, Scotiabank. "Our One Team, One Goal philosophy resonates well with our
employees and achieving this designation is truly reflective of their hard
work, dedication, and collective efforts in making our contact centre a great
place to work."
    The Contact Center Employer of Choice(R) award is the industry standard
for recognizing and branding people centric contact centers. Through a
proprietary assessment, a contact center can quickly determine if they meet
the qualification standards. A center can achieve Bronze, Silver, Gold or
Platinum ranking. Once the designation is achieved, the contact center is
profiled on the official CCEOC corporate web-site www.ccemployerofchoice.com,
receives a prestigious framed certificate and is promoted through various
print and electronic news channels. The CCEOC designation is valid for 12
months.
    A sampling of centres that have completed the certification assessment
include: Scotiabank, FedEx, AIR MILES, Crawford and Company, Hilti North
America, CAA, The Shopping Channel, Energy Savings Group, Roche Diagnostics
ACCU-CHEK, Grand & Toy, to name a few.
    Scotiabank's Customer Contact Centres serves retail and small business
customers across Canada. In 2007, the Bank's Calgary Centre was also certified
as an employer of choice with a Platinum designation.

    About Scotiabank

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 69,000 employees, Scotiabank
Group and its affiliates serve approximately 12.8 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate, and investment banking.
With more than $509 billion in assets (as at January 31, 2009), Scotiabank
trades on the Toronto (BNS) and New York Exchanges (BNS). For more information
please visit www.scotiabank.com.

    About CCEOC Inc.

    CCEOC Inc oversees the administration and delivery of the Contact Center
Employer of Choice(R) Certification and Development program for regional,
national and international contact centers. CCEOC consultants work with
corporate clients to assess, develop and advance CCEOC status and provide
innovative programs to help build high-morale, high-performance operations.
For more information on the Contact Center Employer of Choice(R) certification
program or to find out more about CCEOC Inc.'s education and development
services, email info@ccemployerofchoice.com or call 416 886-7007.





For further information:

For further information: Jeff Doran, President, CCEOC Inc., (416)
886-7007, info@ccemployerofchoice.com; Joe Konecny, Scotiabank, Public
Affairs, (416) 933-1795, joe_konecny@scotiacapital.com


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