Scotiabank VISA cardmember zooms off in a new Mazda



    TORONTO, March 26 /CNW/ - A ScotiaGold Passport VISA Cardmember drove off
in a brand new car by redeeming her Scotia Rewards points to fully cover the
cost of her brand new 2007 Mazda3 Sport GT. The cardmember from Calgary,
Alberta, is the first person to redeem her Scotia Rewards points for the
ultimate in customizable travel rewards - her own car!
    Scotiabank teamed up with Mazda Canada Inc. in October 2006 to offer
ScotiaGold Passport VISA Cardmembers a new and innovative travel redemption
opportunity beyond just air fare, rail, cruises, hotels and packages. Scotia
Rewards points can be used toward the purchase or down payment of any Mazda
vehicle, Genuine Mazda Service, Parts and Accessories. This redemption
opportunity makes it easier and more affordable for Cardmembers to take off on
their road trips in their own customizable Mazda vehicle.
    The Scotia Rewards program offers an outstanding collection of benefits
to ScotiaGold Passport VISA Cardmembers, making it one of the most versatile
travel rewards cards available today and the complete travel solution.
Offering a wide range of rewards, from exotic travel and lifestyle rewards to
exciting merchandise and charitable donations. Plus get personalized service
with the Scotia Rewards Concierge Service - fulfilling an endless array of
requests at no additional charge. Learn more about the exclusive travel
benefits and rewards and details about the Mazda redemption opportunity at
www.scotiarewards.scotiabank.com.

    Mazda is the sixth largest automobile company, and the third best selling
import Brand, in Canada. The company is known for its outstanding vehicle
dynamics, exemplified in cars like the Mazda3, MX-5 Miata and rotary engine
RX-8 sports car. Mazda Canada is responsible for the sales and marketing,
customer service and parts support of Mazda vehicles in Canada. Headquartered
in Richmond Hill, Ontario, Mazda Canada has approximately 160 dealerships
nationwide.

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With over 57,000 employees, Scotiabank Group
and its affiliates serve approximately 12 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $396 billion in assets (as at January 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.





For further information:

For further information: Paula Cufre, Scotiabank Public Affairs, (416)
933-1093, paula_cufre@scotiacapital.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890