Scotiabank Nuit Blanche 2007 - Scotiabank Announces Gift for People's Choice at Artists' Reception



    TORONTO, Sept. 26 /CNW/ - Scotiabank Nuit Blanche 2007 officially kicked
off tonight with a special reception and announcement to thank the artists and
institutions participating in the 'free all-night contemporary art thing'
occurring from sunset to sunrise on Saturday September 29th. Scotiabank
announced that they would acknowledge the chosen project in each zone with a
$5,000 cash gift.
    "Scotiabank is proud to give back to the community of vibrant artists who
have come out to participate in the second Scotiabank Nuit Blanche," said Rick
Waugh, President and CEO, Scotiabank. "The People's Choice gift enables us to
recognize the voice of people who have experienced the creativity and talent
of the participating artists. We are very proud of the contribution that
Scotiabank Nuit Blanche is making to our community."
    "Scotiabank Nuit Blanche is a one hundred per cent collective creation...
the product of a truly inspiring collaboration between 500 artists, 125
cultural institutions, hundreds of volunteers, dozens of corporate and media
partners and the city," said Mayor David Miller. "The city would not have been
able to move forward with the 2007 edition of Nuit Blanche without
Scotiabank's support, which has gone far beyond just writing a cheque. The
creation of the People's Choice Awards, and the cash acknowledgments for the
winning projects, is just one example of these efforts."
    A new addition for this year, the Scotiabank People's Choice Awards, will
allow the public to select their favourite project in each of three zones.
People can vote for their Scotiabank People's Choice favourite by texting
their favourite Project's keyword to SCOTIA (726842). Keywords can be found on
signage at each project location the night of the event. Alternatively, people
can complete a ballot and drop it off at any Scotiabank Hub/Information Tent
in each zone. Ballots can be found inside Scotiabank Event Guides or at any of
the Information tents in each Zone. Voters will be entered to win movies for a
year from Cineplex Entertainment, valued at $2,000.
    From sunset on Saturday, September 29 to sunrise on Sunday, September 30
the public will rediscover Toronto through Scotiabank Nuit Blanche, a free
signature event produced by the City of Toronto. For more information, visit
www.scotiabanknuitblanche.ca or call Access Toronto at 416-338-0338.
    Scotiabank returns as the title sponsor of Nuit Blanche in 2007.
Scotiabank is committed to supporting communities both in Canada and abroad.
Recognized as a leader internationally and among Canadian corporations for its
charitable donations and philanthropic activities, in 2006 the Bank provided
more than $42 million in sponsorships and donations to a variety of projects
and initiatives, primarily in the areas of healthcare, education, social
services and arts and culture.

    Toronto is Canada's largest city and sixth largest government, and home
to a diverse population of about 2.6 million people. It is the economic engine
of Canada and one of the greenest and most creative cities in North America.
In the past three years Toronto has won more than 70 awards for quality,
innovation and efficiency in delivering public services. Toronto's government
is dedicated to prosperity, opportunity and liveability for all its residents.

    
                     Visit our website at www.toronto.ca
    





For further information:

For further information: Media contacts: Giannina Warren, Toronto
Special Events, (416) 395-7318, gwarren@toronto.ca; Livy Feldgajer, Scotiabank
Public Affairs, (416) 866-6203, livy_feldgajer@scotiacapital.com


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