Scotiabank is rewarding its VISA Cardholders with a new Mazda Partnership



    TORONTO, Feb. 13 /CNW/ - Scotiabank's credit card rewards Program,
ScotiaStar Network(TM) announced today that it has partnered with Mazda Canada
to provide Mazda customers with attractive savings and rewards.
    ScotiaStar(TM) members can now earn five times the rewards when they use
their Scotiabank VISA card for the purchase of Mazda genuine parts,
accessories and services, or on a down payment towards a new Mazda vehicle.
Rewards can be received in the form of a rebate or points.
    "We are pleased to announce that Mazda Canada has joined our network of
hundreds of partners, including restaurants, retailers and online shopping
services," said Rubina Havlin, Vice-President, Credit Cards, Scotiabank.
"Customers can use their Scotiabank VISA to save on Mazda parts and services
to get them and their families on the road safely."
    The ScotiaStar Network is a free and convenient, unique program available
only on Scotiabank VISA cards that gives customers automatic rewards.
Customers can become members simply by enrolling their Scotiabank VISA account
at www.scotiastar.com to activate this feature. All rewards are automatically
processed and are reflected in the cardholder's monthly credit card
statements, making it simple and hassle-free. More information on the
ScotiaStar Network program is available online at www.scotiastar.com.
    "Through our long-term partnership with Scotiabank, our customers have
had the ability to redeem Scotia Rewards points on Mazda parts, service and
vehicle purchases, and one cardmember even redeemed her points to fully cover
the cost of her brand new Mazda3," said Ted Bartlett, Director, Customer
Experience & Loyalty for Mazda Canada Inc. "Now Mazda is pleased to offer its
customers the added value of earning Scotia Rewards points at Mazda
dealerships."
    This is an extension of the partnership between ScotiaStar Network and
Mazda Canada. The ScotiaStar Network Program and Mazda first worked together
in 2007 on the "Drive Home a Mazda CX-9" contest. The winner of this contest,
Fiona Gardner, will be presented with her new car on February 20th at the Port
Union and Fanfare Scotiabank branch in Scarborough, Ontario.

    Mazda Canada Inc. is responsible for the sales and marketing, customer
service and parts support of Mazda vehicles in Canada. Headquartered in
Richmond Hill, Ontario, Mazda Canada has a nationwide network of 160
dealerships. For additional information visit Mazda Canada's media website at
www.media.mazda.ca

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With more than 60,000 employees, Scotiabank
Group and its affiliates serve approximately 12.5 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $412 billion in assets (as at October 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.





For further information:

For further information: Paula Cufre, Scotiabank Public Affairs, (416)
933-1093, paula_cufre@scotiacapital.com; or Gregory Young, Director, Corporate
Public Relations, (905) 787-7094, gyoung@mazda.ca


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