Scotiabank Introduces Video Podcast Providing Expert Advice



    TORONTO, Nov. 5 /CNW/ - Scotiabank today launched the first video
podcasts designed not only to better educate Canadian investors, but also to
demonstrate how getting second opinions on their portfolios may generate
positive returns.
    The first video podcast - featuring Fred Ketchen, Director of Equity
Trading, ScotiaMcLeod and Bev Moir, Senior Investment Executive, ScotiaMcLeod
- focuses on the importance of asset allocation and geographic representation.
    "Having an investment portfolio is great, but Canadians must also
understand what and where their investments are, as well as how much risk they
have taken on," said Mr. Ketchen. "In this podcast Bev and I simplify the
subject matter so that people grasp these important considerations. Investors
need to understand their portfolios and seek second opinions if there are any
doubts in their minds."
    Scotiabank is also launching an interactive investor Web site. It
includes an interactive tool that helps investors calculate asset mix and
foreign investments that meets their unique needs.
    The podcast, the calculator and other educational materials are all
available at www.scotiabank.com/secondopinion. The video podcast will also be
made available on iTunes and YouTube.
    "We are always searching for new ways to provide better service and to
reach out to customers," said John Doig, Senior Vice-President, Marketing,
Scotiabank. "We are excited to continue reaching out not only to our
customers, but to everyone looking for advice and information using new
mediums. There are always new channels available to relay important
information and we are constantly working to reach out to those who use them."
    Scotiabank launched the highly successful Scotiabank Find the Money
podcast series in November 2006 and has delivered over a dozen monthly
episodes. These additional podcasts can be found at: scotiabank.com/podcasts

    Scotiabank is one of North America's premier financial institutions and
Canada's most international bank. With almost 60,000 employees, Scotiabank
Group and its affiliates serve approximately 12 million customers in some 50
countries around the world. Scotiabank offers a diverse range of products and
services including personal, commercial, corporate and investment banking.
With $408 billion in assets (as at July 31, 2007), Scotiabank trades on the
Toronto (BNS) and New York Exchanges (BNS). For more information please visit
www.scotiabank.com.





For further information:

For further information: Paula Cufre, Scotiabank Public Affairs, (416)
933-1093, paula_cufre@scotiacapital.com


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