Scotiabank Giller Prize Gets Multi-Channel Treatment on CTV



    
    -- Canada AM's Seamus O'Regan hosts The Scotiabank Giller Prize, live
                             on Bravo! Nov. 6 --

     -- CTV-produced original author profiles to air on multiple channels
                             starting Oct. 29 --
    

    TORONTO, Oct. 25 /CNW/ - CTV announced today its most far-reaching
broadcast campaign ever in support of The Scotiabank Giller Prize. The
multi-channel campaign across CTV and its family of channels leads up to the
live broadcast of the literary spectacular on Bravo! on Tuesday, Nov. 6 at
9 p.m. ET, hosted by Canada AM's Seamus O'Regan. As the name of the winner
becomes headlines across the country the next morning, the one-hour awards
special will be re-broadcast on CTV at both 10 a.m. ET and again in primetime
at 8 p.m. ET on Wednesday, Nov. 7. The network also announced today that for
the second year in a row, The Scotiabank Giller Prize will be delivered live
to the world and then later on demand on The CTV Broadband Network at Bravo.ca
and giller.CTV.ca. In the days leading up to the broadcasts, CTV and its
family of channels - including Bravo!, BookTelevision, Star!, CTV Newsnet and
CP24 - will support The Scotiabank Giller Prize with peripheral programming on
its leading news, entertainment and broadband properties (see below for
complete details).

    (xx)Media Note(xx) - Download all-new photos from The Scotiabank Giller
Prize at www.ctvmedia.ca.

    The Scotiabank Giller Prize unites Canada's literary elite, celebrity
VIPs and book lovers from across the country in a celebration of Canadian
literature, culminating in the naming of the winner of Canada's richest
literary award. Last year's broadcast of The Scotiabank Giller Prize on CTV
was the most-watched ever, with more than half a million viewers watching some
part of the show.(*) The impressive ratings resulted in extraordinary book
sales, with 2006 Giller Prize winner Vincent Lam seeing a 464% boost in sales
for Bloodletting and Miraculous Cures in the week following the CTV
broadcast.(xx)
    "With multiple broadcasts and additional support programming, CTV is
committed to sharing the achievements of these extraordinary authors with
viewers and readers across Canada and around the world," said Susanne Boyce,
President, Creative, Content and Channels, CTV Inc.
    Additional details about the CTV/Bravo! broadcast, including presenter
information, will be announced soon.
    The five short-listed authors are: Elizabeth Hay for her novel Late
Nights on Air; Michael Ondaatje for his novel Divisadero; Daniel Poliquin for
his novel A Secret Between Us; M.G. Vassanji for his novel The Assassin's Song
and Alissa York for her novel Effigy.
    Leading up to, including, and after the live broadcast of The Scotiabank
Giller Prize, CTV and its family of channels will support the literary
celebration with complementary programming on CTV, Bravo!, BookTelevision,
Star!, CTV Newsnet and CP24. Programming includes (all times ET):

    The Scotiabank Giller Prize Profiles
    ------------------------------------
    Produced by CTV, Seamus O'Regan sits down with the five short-listed
authors in a series of revealing half-hour interviews. The profiles will air
on CTV, Bravo! and BookTelevision in the week leading up to The Scotiabank
Giller Prize broadcast:

    M.G. Vassanji
    -------------
    Monday, Oct. 29 at 10:30 am and 1 p.m. - CTV
    Wednesday, Oct. 31 at 8 a.m. - Bravo!
    Wednesday, Oct. 31 at 9:30 p.m. - BookTelevision

    Alissa York
    -----------
    Tuesday, Oct. 30 at 10:30 am and 1 p.m. - CTV
    Wednesday, Oct. 31 at 8:30 p.m. - Bravo!
    Thursday, Nov. 1 at 9:30 p.m. - BookTelevision

    Michael Ondaatje
    ----------------
    Wednesday, Oct. 31 at 10:30 am - CTV
    Thursday, Nov. 1 at 8:30 p.m. - Bravo!
    Friday, Nov. 2 at 9:30 p.m. - BookTelevision

    Elizabeth Hay
    -------------
    Thursday, Nov. 1 at 10:30 a.m. and 1 p.m. - CTV
    Thursday, Nov. 1 at 9 p.m. - Bravo!
    Saturday, Nov. 3 at 9:30 p.m. - BookTelevision

    Daniel Poliquin
    ----------------
    Friday, Nov. 2 at 10:30 a.m. and 1 p.m. on CTV
    Friday, Nov. 2 at 8 p.m. - Bravo!
    Sunday, Nov. 4 at 9:30 p.m. - BookTelevision

    eTalk
    -----
    Beginning Friday, Oct. 26 at 7 p.m. ET on CTV and 7:30 p.m. ET on Star!,
eTalk will dedicate segments throughout the week to the The Scotiabank Giller
Prize broadcast. Coverage includes interviews with the short-listed authors
and a post-show roundup highlighting the winner of the Giller Prize on
Wednesday, Nov. 7 at 7 p.m. ET on CTV and 7:30 p.m. ET on Star!.
    Additionally, an original, 30-minute eTalk Profile featuring Seamus
O'Regan speaking with last year's Giller Prize winner Vincent Lam will air on
CTV, Bravo! and BookTelevision. As well, CTV and Bravo! will present an encore
broadcast of a 2006 eTalk Profile with Giller founder Jack Rabinovitch:

    Vincent Lam
    -----------
    Monday, Nov. 5 at 10:30 a.m. and 1 p.m. - CTV
    Monday, Nov. 5 at 10:30 p.m. - Bravo!
    Monday, Nov. 5 at 9:30 p.m. - BookTelevision

    Jack Rabinovitch
    ----------------
    Tuesday, Nov. 6 at 10:30 a.m. and 1 p.m. - CTV
    Tuesday, Nov. 6 at 5:30 p.m. - Bravo!

    Giller.CTV.ca
    -------------
    In the days leading up to the Nov. 6 broadcast, CTV.ca will continue to
provide new content as anticipation builds for this year's ceremony. In
addition to the live, on demand broadcast, CTV's online Giller presence
features original content and extended coverage including author bios,
excerpts from their novels and various CTV Broadband interviews and features.

    Bravo.ca
    --------
    In addition to the live on demand broadcast, beginning Thursday, Nov. 1,
Bravo.ca will launch a dedicated page for The Scotiabank Giller Prize,
featuring an overview of the event and information regarding the live
broadcasts on both Bravo! and Bravo.ca.

    Canada AM
    ---------
    Viewers can tune into Canada AM on Tuesday, Nov. 6, the morning of the
big event, to get an overview of the Giller gala. On Wednesday, Nov. 7 at
6:30 a.m., the morning after the ceremony, Canada AM features an interview
with the Giller Prize winner.

    CTV News
    --------
    CTV News will feature coverage leading up to, and immediately following
the awarding of the Giller Prize with special reports filed from CTV National
News, local CTV newscasts and CTV Newsnet.

    Bravo! News on Bravo! and CP24
    ------------------------------
    Bravo! News will be at the ceremony to catch all the excitement
surrounding the event and the coverage will air on rotation for seven days on
CP24 beginning Friday, Nov. 9 and on Bravo! beginning Monday, Nov. 12.

    Arts & Minds on Bravo!, Star! and CP24
    --------------------------------------
    Bravo!'s weekly half-hour arts magazine, Arts & Minds, wraps up the 2007
Scotiabank Giller Prize with an in-depth segment about the prize, the ceremony
and this year's winner, airing Saturday, Nov. 24 at 7 a.m. and 6 p.m.; Sunday,
Nov. 25 at 7 p.m. and Wednesday, Nov. 28 at 7:30 p.m. on Bravo!; Sunday,
Nov. 25 at 1:30 a.m. on CP24; and Sunday, Dec. 2 at 8:30 a.m., 12:30 p.m. and
7:30 p.m. on Star!

    The Word This Week
    ------------------
    BookTelevision's weekly literary current affairs program, The Word This
Week, covers the Canadian book world's most anticipated night of the year in a
segment airing Sunday, Nov. 18 at 9 p.m. on BookTelevision and Thursday,
Nov. 22 at 7 p.m. on Bravo!.

    Bravo! is a sojourn in the television landscape where viewers make a
regular appointment with the arts. Each day of the week offers the opportunity
to delve into a unique art form. Dance, music, drama, literature, cinema,
great performers and visual arts - Monday to Sunday, Bravo! has a day for
every artistic pursuit. Make an appointment with the arts each night on Bravo!
(www.bravo.ca). Bravo! is owned by CTV Limited, a division of CTVglobemedia,
Canada's premier multi-media company.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at (less
than)http://www.ctv.ca(greater than) www.ctv.ca.

    (*)Source: BBM Nielsen Media Research
    (xx)Source: BookNet Canada (2006)





For further information:

For further information: Eleni Tsokas, CTV Inc. at (416) 332-5326 or
etsokas@ctv.ca; Renée Dupuis, CTV Inc. at (416) 332-4596 or
reneedupuis@ctv.ca; Laura Hughes, Bravo! at (416) 591-7400 x2746 or
laurah@bravo.ca; Jennifer Lo, Bravo! at (416) 591-7400 x2761 or
jenniferl@bravo.ca


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890