Scotiabank Drafts Cassie Campbell as Special Advisor on Hockey



    Speaks to students at Birchmount Park Collegiate Institute in Toronto and
    appearing on-ice at Scotiabank Girls HockeyFest in Ottawa on Sunday

    TORONTO, Jan. 18 /CNW/ - Scotiabank today announced a new partnership
with Cassie Campbell as the Bank's special advisor on hockey related
initiatives. This morning, to celebrate the partnership, Ms. Campbell spoke to
students at Birchmount Park Collegiate Institute about leadership, team work
and positive role-models.
    Cassie Campbell, one of the most successful and recognized players in
women's hockey, holds 21 medals from Olympic, international and national
championships - 17 of them gold. She is the former Captain of the Canadian
National Women's Hockey Team and is the first woman to provide colour
commentary for CBC's Hockey Night In Canada broadcast. Ms Campbell continues
to promote the sport and in speaking engagements, emphasizes the importance of
leadership, teamwork, motivation, and determination.
    "Cassie Campbell is a Canadian hockey icon and success story" said John
Doig, Senior Vice-President, Marketing for Scotiabank. "We look forward to
working with Cassie as part of our team, bringing together our wide range of
hockey partnerships to create new and exciting opportunities to be part of
this great game in communities from coast to coast. What better way to launch
our partnership than by bringing her inspirational message to a group of
people who represent the future of sport and our communities in general."
    "I am excited to partner with Scotiabank as they continue to distinguish
themselves through involvement in hockey programs across the country," said
Cassie Campbell. "I value their interest in a sport that has been a
significant influence in my life, and support their efforts to find new ways
to involve Canadians in the game. Having been a part of women's hockey, I look
forward to working with Scotiabank as they explore opportunities in this
area."
    Birchmount Park Collegiate Institute is home of the Birchmount
Exceptional Athlete Program (BEAP), a specialized program where students
competing at the Provincial level or higher are given appropriate guidance and
training to excel in their individual sport. The high school is known for its
excellence in academics, athletics and extra-curricular programs.
    "It is very important for young kids to be given access to role-models
and leaders in our communities - these are individuals who are a positive
influence on our society," said Armand VanBochove, Vice-Principal at
Birchmount Collegiate Institute. "Ms. Campbell's visit shows our students that
they can set out to achieve their dreams by believing in themselves - no
matter how big the dream."
    Scotiabank Girls Hockey Fest takes place on Sunday, January 20, 2008 at
Scotiabank Place in Ottawa. The event is presented by the Ottawa Senators in
conjunction with the University of Ottawa Gee-Gees and the Carleton University
Ravens women's hockey teams. The day provides novice, atom, peewee and
bantam-aged girls with an opportunity to improve their on-ice game skills and
off-ice life skills, celebrate and learn about the game of hockey with their
peers all while having the opportunity to skate on the same ice as their
hockey heroes.
    Scotiabank has partnerships with the Calgary Flames, Edmonton Oilers and
Ottawa Senators, whose home ice is Scotiabank Place. In 2007, Scotiabank
became the Official Bank of the NHL/NHLPA and sponsored Scotiabank Hockey
Tonight Kids and Scotiabank Hockey Tonight, both part of CBC's Hockey Night in
Canada. Through these partnerships the Bank supports a wide range of
initiatives in communities across the country.
    Scotiabank is committed to supporting the communities in which we live
and work both in Canada and abroad, enriching our customers and communities
with new programs and partnerships. By working with customers to help build
richer communities, Scotiabank continues to invest in the areas of healthcare,
education, social services and arts and culture. Scotiabank is found on the
World Wide Web at www.scotiabank.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Livy_Feldgajer@scotiacapital.com or (416)
866-6203


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