Scotiabank challenges Canadians to 'Build Stanley'



    Creativity could score a trip to the Stanley Cup Final

    TORONTO, March 14 /CNW/ - In a new contest that challenges hockey fans to
build replicas of the Stanley Cup(TM) using ordinary materials, Scotiabank
will recognize Canada's creative spirit and send two Grand Prize winners and
three guests each to a Stanley Cup Final game. The contest was launched today
at an event that produced contest Cups made out cheese, ice, pastry and
cutlery.
    "Canadians, get out your duct tape, soup cans, car parts or pasta noodles
-- it's time to 'Build Stanley'," said John Doig, Senior Vice-President of
Marketing, Scotiabank. "Scotiabank has recently deepened its involvement in
hockey from coast-to-coast and from minor leagues to professional teams. We
know that Canadians love this game and look forward to seeing the creativity
they apply to honouring the Stanley Cup."
    The contest is open now and runs until April 27, 2008. To enter the
contest, Canadians must post at least one photo and a 200 word (maximum) story
about their work in creating their Cup at www.scotiahockey.com. Builders can
then encourage others, including their friends and family to vote for their
Cups.
    "We're very proud to be the official bank of the NHL, NHLPA, and Canadian
Women's Hockey League, and to be a strong supporter of minor hockey teams
across the country," said Mr. Doig. "Our customers and employees are hockey
moms and dads, coaches, players and fans. This contest is our way of giving
Canadians one more way to have some fun and be involved in this great sport.
    When the contest closes, the 15 top Cups, including the five Cups that
receive the most online votes, will move to a final round of judging by a
panel of hockey celebrities which includes:
    
    -   Cassie Campbell, former captain of the gold medal-winning Canadian
        Women's Hockey Team in 2002 and 2006;
    -   Johnny Bower, four-time Stanley Cup(TM) winner and Toronto Maple Leaf
        Alumni;
    -   Mark Napier, two-time Stanley Cup(TM) winner and Executive Director
        of the NHL Alumni Association,
    -   Jim Gregory, Senior Vice President of Hockey Operations for the NHL
        and Chairman of the Hockey Hall of Fame's Selection Committee; and
    -   Vincent Lecavalier, superstar forward and 2004 Stanley Cup Champion
        from the Tampa Bay Lighting
    

    The top two winning submissions selected based on quality, originality,
imagination and artistic merit will each receive four tickets to a Stanley Cup
final game, including airfare, accommodations and $500 spending cash for each
person. Each Grand Prize has an approximate retail value of $13,000.
    In addition to the Grand Prizes, there will be weekly random draws for
secondary prize packs. Each week for seven weeks starting on March 17th and
continuing throughout the contest period, random draws will be held - from the
entrants and from Canadians who have voted for their favourite Cup. Seven
entrants and seven voters will be selected each week to win secondary prizes
of NHL merchandise valued at $100 each. The odds of winning a prize will
depend on the total number of entries received from the start of the contest
to the date of each weekly draw.
    No purchase is necessary to enter any of the contests. Further
information including all contest rules and terms is available on the website
at www.scotiahockey.com.

    Scotiabank's Hockey Roots
    -------------------------
    Scotiabank's support of hockey dates back to the days of the banker
leagues professional hockey that predate the NHL. The Bank's involvement with
the sport has included minor league team sponsorships, employee volunteer
coaching, and a unique hockey banking program. In the 1970s Scotiabank
responded to Canadian kids' enthusiasm for the game by launching The
Scotiabank Hockey College. The program encouraged Canadian youth to open and
maintain savings accounts with rewards of hockey posters and NHL game tickets.
Over the coming months, Scotiabank will introduce products and services that
are built on a hockey theme.
    In addition to becoming the Official Bank of NHL and NHLPA in Canada,
Scotiabank currently has partnerships with the Calgary Flames, the Edmonton
Oilers and the Ottawa Senators whose home arena is Scotiabank Place.
Scotiabank also partners with CBC's Hockey Night in Canada to sponsor its
pre-game show, Scotiabank Hockey Tonight, and the Scotiabank Hockey Tonight
Kids segment.

    About Scotiabank(R)
    -------------------
    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2007 the Bank provided more than $43 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Scotiabank is
on the World Wide Web at www.scotiabank.com.

    (R)Registered Trademark of The Bank of Nova Scotia.

    
    NHL and the image of the Stanley Cup are registered trademarks and the
     word mark Stanley Cup is a trademark of the National Hockey League.
                             All Rights Reserved.

      NHL and NHL team marks are the property of the NHL and its teams.
                             All Rights Reserved.
    

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Lindsay Mattick, Narrative Advocacy, (416)
644-4123, (647) 338-3977 (cell); Livy Feldgajer, Scotiabank Public Affairs,
(416) 866-6203


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