Scotiabank and the City of Toronto encourage people to come Out of the Shadows and Pin One On for Epilepsy Toronto



    Pin Campaign launched in conjunction with Scotiabank BuskerFest

    TORONTO, July 24 /CNW/ - Mayor David Miller, Scotiabank and Epilepsy
Toronto today launched the Out of the Shadows pin campaign with Silver Elvis,
"Fireguy" Brent Matthews and musical performers Dirty Dishes, as a prelude to
the 9th annual Scotiabank BuskerFest this August. The pin campaign is a
fundraiser in support of Epilepsy Toronto and encourages people impacted by
epilepsy to step out of the shadows and engage in open dialogue about the
disorder and the challenges they face.
    "A more aware and sensitive community will benefit us all," said Geoff
Bobb, Executive Director of Epilepsy Toronto. "Our goal is to have 200,000
Torontonians wear the Out of the Shadows pin to raise critical funds for our
programs and to drive a powerful message to those living with epilepsy, that
they no longer need to hide their condition or feel shame."
    "Scotiabank is a proud supporter of Epilepsy Toronto and we encourage
people to "Pin One On" in support of the great work that this organization
does to support people in our community," said Robin Hibberd, Scotiabank
Executive Vice-President, Personal Lending and Insurance. "I would also like
to invite everyone to join us once again as Toronto's St. Lawrence Market area
comes alive for Scotiabank BuskerFest, a fun festival for the whole family in
support of Epilepsy Toronto."
    Pins are available for a suggested donation of $2.00 and can be picked up
at any Scotiabank branch or Rainbow Cinemas locations across the GTA. The pin
campaign will continue through Scotiabank BuskerFest until August 24, 2008.
    This year marks the 9th annual Scotiabank Buskerfest in support of
Epilepsy Toronto, which takes place in the historic St. Lawrence Market
district from Thursday, August 21 to Sunday, August 24. This free, fun-filled,
family event will have 80 buskers from across the globe perform jaw-dropping
stunts and dazzling acts that you won't want to miss. For more information
please visit www.torontobuskerfest.com.

    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2007 the Bank provided more than $43 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education and social services and arts and culture. Please
visit us at www.scotiabank.com.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Livy Feldgajer, Scotiabank Public Affairs,
(416) 866-6203; Dianne Weinrib, DW Communications, (416) 703-5479 or
dw@dwcommunications.net


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