TORONTO, Sept. 6, 2011 /CNW/ - Maple Leaf Sports & Entertainment (MLSE)
and Scotiabank (TSX:BNS) announced Tuesday that Scotiabank has entered
an exclusive partnership to be the Official Bank of the Toronto Maple
Leafs. The announcement of the agreement will take place at the 2011
Leafs & Legends Charity Golf Classic. Scotiabank is the presenting
sponsor of the event, benefitting the Maple Leaf Sports & Entertainment
(MLSE) Team Up Foundation. In addition to this landmark partnership,
Scotiabank will also be the official bank of the Toronto Marlies, the
American Hockey League affiliate of the Toronto Maple Leafs.
"The Toronto Maple Leafs is one of hockey's most historic and widely
recognized teams. We are excited to be partnering with an organization
with such rich hockey traditions," said Duncan Hannay, Scotiabank
Senior Vice-President of Canadian Marketing. "Scotiabank and its
employees are passionate about hockey. Over the last several years
we've worked hard to earn the designation of Canada's Hockey Bank by
developing programs that unite us with professional and recreational
players, leagues and facilities to connect fans with this sport we
love. We have already begun planning with the Maple Leafs and the
Marlies, and together we will be able to create programs that are truly
special for hockey fans."
Over the course of the partnership, the Maple Leafs, Marlies and
Scotiabank will provide a range of exciting experiential fan
initiatives and community programs that will include youth skills
development and women's hockey.
"The Maple Leafs and Marlies are iconic Canadian brands and it is only
fitting that we are partnering with another storied Canadian
institution and Canada's Hockey Bank," said Dave Hopkinson, Senior
Vice-President, Business Partnerships, MLSE. "Scotiabank has built a
strong brand and commitment to hockey that will resonate with our fans.
We're thrilled to start working with Scotiabank and we look forward to
presenting our fans and community with some amazing experiences over
the next several years."
From a marketing perspective, the partnership will provide Scotiabank
with significant branding, advertising and promotional opportunities
with Toronto Maple Leafs and Toronto Marlies audiences at Air Canada
Centre, Ricoh Coliseum and beyond.
In kicking off the partnership at the charity golf tournament,
Scotiabank is inviting hockey fans to make a donation to the MLSE Team
Up Foundation at Toronto Region branches from today until the Maple
Leafs' home opener on Thursday, October 6. The Bank is making an
initial donation of $10,000 under the Scotiabank Bright Future
community giving program. The MLSE Team Up Foundation improves the
lives of youth by building facilities, giving to sustainable programs
and empowering youth through sports and recreation.
"The MLSE Team Up Foundation is pleased to be actively engaged in the
partnership between Scotiabank and the Toronto Maple Leafs," said
Michael Bartlett, Executive Director, MLSE Team Up Foundation. "The
in-branch donation program, in addition to a generous corporate
donation and fundraising event sponsorships, demonstrates that
Scotiabank is willing to lead by example in an effort to change the
lives of youth through the spirit and power of sports."
The Maple Leafs will open their preseason schedule September 19 when
they host the Ottawa Senators at Air Canada Centre. The Marlies will
host the Syracuse Crunch on Sunday, October 2 in Schomberg, Ontario at
the Trisan Centre to open their preseason.
As the Official Bank of the NHL®, NHLPA®, NHL Alumni™ and the CWHL,
Scotiabank is very proud to be Canada's Hockey Bank. Scotiabank has a
long tradition of supporting hockey in Canada from local teams and
minor hockey associations to professional players and leagues.
Scotiabank has partnerships with the Toronto Maple Leafs®, Montreal
Canadiens®, the Calgary Flames® whose home arena is the Scotiabank
Saddledome, and the Ottawa Senators® whose home arena is Scotiabank
Place. For more information on Scotiabank's hockey programs visit www.scotiahockeyclub.com.
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, 'Bright Future'. Recognized as a leader internationally and
among Canadian corporations for our charitable donations and
philanthropic activities, Scotiabank has provided on average
approximately $44 million annually to community causes around the world
over each of the last five years. Visit us at www.scotiabank.com.
About Maple Leaf Sports & Entertainment Ltd.
Maple Leaf Sports & Entertainment (MLSE) is one of the world's premier
sports and entertainment companies that owns the Toronto Maple Leafs
(NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto
FC (MLS), Air Canada Centre, Maple Leaf Square and three digital
channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also
invested in four of Toronto's sports facilities — Ricoh Coliseum, home
of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the
MasterCard Centre for Hockey Excellence, the practice facility for the
Maple Leafs and Marlies. MLSE operates and manages events at Ricoh
Coliseum and BMO Field.
SOURCE Maple Leaf Sports
For further information:
Ann DeRabbie, (416) 933-1344
Maple Leaf Sports and Entertainment:
Rajani Kamath, (416) 815-5790
Jamie Deans, (416) 815-5445