Scotch whisky grows in Canada as consumers crave distinctive tastes

Bowmore, Auchentoshan and Laphroaig rise to the occasion as part of
Beam Suntory's growing family of premium scotches

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TORONTO, Nov. 9, 2015 /CNW/ - Canadians have an unquenchable thirst for scotch, with category growth outpacing all other spirits by 5.9 per cent. As demand continues to rise, Beam Suntory Inc. (Beam Suntory), the world's third-largest spirits company, introduces its newly combined portfolio of premium scotches to Canadians, which brings together award-winning Bowmore and Auchentoshan brands from Morrison Bowmore Distillers Ltd. and Beam's iconic Laphroaig, the number one selling Islay single malt scotch in the world. This growing family of scotch brands also includes Glen Garioch and McClelland's, offering a distinctive range of flavours for Canadian consumers.

"There is tremendous diversity in scotch, which is why it's such an exciting spirit and appeals to so many Canadians, whether they are seasoned scotch aficionados, just beginning their journey or maybe fall somewhere in between," says Deepti Gurkar, Senior Brand Manager, Luxury Portfolio, Beam Suntory Canada. "Whether you're looking to sip on a peated malt from Islay or on something more progressive – like Auchentoshan's American Oak, a smooth and versatile scotch that's similar to a bourbon, Beam Suntory's diverse portfolio of premium scotches offers a taste for everyone."

The single malt, with its legion of devotees, is hailed as the bastion of scotch whisky, and is experiencing double-digit growth (11.9 per cent), outpacing the rest of the whisky category. 

"There's a flourishing subculture of ardent single malt fans out there, which plays a huge role within our newly combined portfolio," says Gurkar. "Bringing together award-winning single malts from Bowmore, Auchentoshan and Laphroaig, means that we're welcoming each brand's diverse yet passionate fans into one big, happy, loud and opinionated, single malt-loving family."

Each brand within the Beam Suntory premium scotch family brings a unique history, sense of place and dedication to craft and innovation. Together, they offer a compelling and diverse taste of Scotland.

Bowmore
Founded over two centuries ago in 1779, Bowmore is the first recorded distillery on Islay and one of the oldest in Scotland. Nurtured in Bowmore's legendary no. 1 vaults, Bowmore Single Malts are widely acknowledged to be amongst the finest and most perfectly balanced in the world.

Notable expressions:

  • Bowmore Small Batch (40% abv.)
  • Bowmore 12 Years Old (40% abv.)
  • Bowmore 15 Years Old Darkest (43% abv.)

Auchentoshan
Auchentoshan (pronounced 'ock-un-tosh-un) was established in 1823 and resides in Glasgow and is proudly the city's only distillery. Auchentoshan is also the only distillery in Scotland to have a third still – meaning every single drop is triple distilled. The result makes Auchentoshan one of the smoothest and most versatile tasting single malts in Scotland.

Notable expressions:

  • Auchentoshan American Oak (40% abv.)
  • Auchentoshan Three Wood (43% abv.)
  • Auchentoshan 12 Years Old (40% abv.)

Laphroaig
Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a single malt scotch whisky with a very distinct taste. Laphroaig is one of only a few distilleries that still uses traditional malting floors, and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns.

Notable expressions:

  • Laphroaig Quarter Cask (48% abv.)
  • Laphroaig 10 Years Old (43% abv.)
  • Laphroaig 18 Years Old (48% abv.)

In addition to flagship brands Bowmore, Auchentoshan and Laphroaig, Beam Suntory's growing family of scotches includes Glen Garioch, pronounced 'Geery,' and McClelland's.

Glen Garioch notable expressions:

  • Glen Garioch Founder's Reserve (48% abv.)
  • Glen Garioch 12 Years Old (48% abv.)

McClelland's notable expressions:

  • McClelland's Lowland (40% abv.)
  • McClelland's Highland (40% abv.)
  • McClelland's Islay (40% abv.)
  • McClelland's Speyside (40% abv.)

For more information on Beam Suntory's ever-growing family of premium scotch whiskies, please visit www.beamsuntory.com

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renown premium brands including Maker's Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

SOURCE Beam Suntory Inc.

Image with caption: "Auchentoshan is the only distillery in Scotland to triple distill every drop of liquid. (CNW Group/Beam Suntory Inc.)". Image available at: http://photos.newswire.ca/images/download/20151109_C8377_PHOTO_EN_539232.jpg

Image with caption: "Bowmore's legendary No. 1 Vaults are the oldest maturation warehouses in all of Scotland. (CNW Group/Beam Suntory Inc.)". Image available at: http://photos.newswire.ca/images/download/20151109_C8377_PHOTO_EN_539228.jpg

Image with caption: "Laphroaig is the number one selling Islay Single Malt in the world. (CNW Group/Beam Suntory Inc.)". Image available at: http://photos.newswire.ca/images/download/20151109_C8377_PHOTO_EN_539234.jpg

For further information: Media Contact: Alex Thomas, PRAXIS, alex@praxispr.ca, 416-617-4498


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