ScoreMobile officially launches Score Predictor



    Adding to its leading portfolio of mobile applications, ScoreMobile
    releases innovative SMS experience that gets mobile users interacting
    with The Score Television Network

    TORONTO, Oct. 1 /CNW/ - ScoreMobile today announced the release of Score
Predictor, a North American first, mobile fantasy sports application that
enables viewers to interact with their TV using their phone from the comfort
of their own couch or wherever they may be. Through a partnership with MyThum
Interactive, Score Predictor gives fans the opportunity to text in their picks
for the outcome of three games per day per league, as league schedules permit,
with the top performers being recognized on The Score Television Network.
    "Score Predictor brings a very public social dimension to fantasy sports,
which are usually played online," says Dale Fallon, Director, Mobile, Score
Media Inc. "The convenience of SMS messaging combined with the broad reach of
television is something that our fans crave and that's why we've created this
unique offering. We piloted this application earlier this summer and received
a great deal of positive feedback from our fans making our decision to take
this application to the next level an easy one."
    Partnering with MyThum Interactive, a leading innovator in Interactive
Television Solutions, Score Predictor is an application that gives fans the
chance to be heard and be recognized for predicting the right outcome of sets
of games. Their nicknames, predictions and trash talk will be aired on The
Score Television Network giving participants their few minutes of fame for
being the true, hardcore sports fans that they are.
    "Score Predictor enables a deeper level of viewer interaction with the
broadcast as well as with other sports fantasy experts," says Michael Carter,
President and CEO, MyThum. "Viewers want to be fully engaged in their sports
and this is one way to take sports TV to the next level. We look forward to
giving Score viewers the opportunity to prove themselves as fantasy experts
through the convenience of the mobile device."
    Beginning with the NFL football and NHL hockey seasons, Score Predictor
will soon be available to sports fans throughout all major sports seasons. As
an added incentive, a 50" plasma TV will be drawn from amongst players this
fall, with the most successful prognosticators having the greatest chance to
win. Weekly winners will also be awarded prizes giving participants several
chances to win with Score Predictor.
    "We are truly excited about bringing Score Predictor to our fans and look
forward to continuing to build on our exciting pipeline of mobile innovations
in the future," says Fallon.
    To learn more, go to www.thescore.com/itv

    
    About Score Media Inc.
    ----------------------
    

    Score Media Inc. (TSX: SCR) is a multimedia company committed to
delivering interactive and authentic sports entertainment. Created in 1997 in
response to the growing desire for increased participation in the consumption
of sports, The Score has now established itself as the trusted source for
sports fans. Score Media's main asset, The Score Television Network, is a
national, specialty television service providing sports, news, information,
highlights and live event programming in more than 6.4 million homes across
Canada. Score Media also operates Hardcore Sports Radio, a satellite radio
network available across North America on SIRIUS Satellite Radio, and other
interactive assets including theScore.com, ScoreMobile, and Score Poker.
Growing from a team of 60 in 1997 to over 220 employees in 2008, Score Media
Inc. is a respected and revolutionizing interactive media company.

    
    About ScoreMobile
    -----------------
    

    ScoreMobile includes a portfolio of innovative offerings including
ScoreMobile iPhone Edition, ScoreMobile 2.0, ScoreMobile Video, Score
Predictor and Score txtTV. As a part of Score Media Inc.'s continued
investment in cross-platform initiatives, ScoreMobile will continue to bring
fans enhanced mobile experiences.

    
    About MyThum Interactive Inc.
    -----------------------------
    

    MyThum Interactive is Canada's leading mobile media company, helping
brands and broadcasters to build a direct relationship with consumers through
their mobile phone. MyThum powers mobile strategies using a comprehensive
toolkit that includes text messaging, interactive television, mobile web, rich
content, interactive voice response and promotion through out-of-home digital
media. MyThum is a privately held company based in Toronto. Learn more at
www.mythum.com.

    %SEDAR: 00003035E




For further information:

For further information: Score Media Inc., Sharon Lassman, Director,
Communications, (416) 977-6787 x2217, slassman@scoremedia.com; MyThum
Interactive Inc., David Brown, Director, Business Development, (416) 848-4115
x245, dbrown@mythum.com

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Score Media Inc.

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