Score Media responds to new CRTC broadcasting policies



    TORONTO, Oct. 30 /CNW/ - Score Media Inc. (TSX: SCR) today announced that
it is pleased with the Canadian Radio-television and Telecommunications
Commission's (CRTC) new policies which prepare the Canadian broadcasting
industry for the transition to a fully digital environment.
    The Commission today set out its determinations regarding its review of
the regulatory frameworks for broadcasting distribution undertakings (BDUs)
and discretionary programming services in Broadcasting Public Notice CRTC
2008-100.
    "From our perspective we got everything we had hoped for," says John
Levy, Chairman and CEO, Score Media Inc. "The Commission's decision to retain
its one-to-a-genre policy and guaranteed access ensures that independent
voices like The Score will have the opportunity to continue to innovate and
thrive in this new digital world."
    Specifically, the Commission has determined that with the exception of
mainstream sports and mainstream national news services, existing analog and
Category 1 digital specialty services will retain genre exclusivity and
guaranteed access to broadcast distribution undertakings. The Commission has
also determined that The Score is not one of the mainstream sports services
whose genre has been opened up to direct competition.
    In addition, the Commission has loosened certain rules relating to the
programming categories that services can air such as documentaries, music
videos, animated programming and movies, allowing The Score to be even more
creative in its programming.
    "Today's decision affirms the Commission's commitment to a strong and 
diverse Canadian broadcasting system," says Levy.

    
    About Score Media Inc.
    ----------------------
    
    Score Media Inc. (TSX: SCR) is a media company committed to delivering
interactive and authentic sports entertainment. Created in 1997 in response to
the growing desire for increased participation in the consumption of sports,
Score Media has now established itself as the home for hardcore sports fans.
Score Media's main asset, The Score Television Network, is a national,
specialty television service providing sports, news, information, highlights
and live event programming in more than 6.4 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including theScore.com, ScoreMobile and Score Poker. Growing from a team of 60
in 1997 to over 220 employees in 2008, Score Media is a revolutionizing
interactive media company.

    %SEDAR: 00003035E




For further information:

For further information: Sharon Lassman, Director, Communications, Score
Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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Score Media Inc.

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