Score Media launches ScoreMobile iPhone Edition



    -- First breakthrough sports application optimized for the iPhone and
    iPod touch --

    SAN FRANCISCO, CTIA Wireless IT and Entertainment Exposition,
Oct. 25 /CNW/ - Score Media Inc. (TSX: SCR) announced today that its wholly
owned subsidiary, Score Media Ventures Inc., has launched a version of its
popular ScoreMobile application for the Apple iPhone and iPod touch.
    Taking advantage of the iPhone's unique touch screen interface,
ScoreMobile iPhone Edition is the first iPhone-optimized application covering
live sports by a mainstream sports media company in North America. It allows
fans to get up-to-the-minute scores and odds along with game previews and
real-time boxscores for Major League Baseball and the NFL. Coverage of
additional sports, including the NHL and the NBA, will be added in the coming
weeks.
    "Our goal is to provide hardcore sports fans with the information they
demand, whenever and wherever they are. It made perfect sense for us to
optimize our leading mobile sports application for the Apple iPhone," said
Benjamin Levy, Senior Vice President, Score Media Ventures. "Score Mobile
iPhone Edition is the first of several new web and mobile applications we will
be rolling out this year and we are very pleased by the tremendous response
this application has received from users across the United States since its
beta launch in September."
    Sports fans can access ScoreMobile iPhone Edition by directing their
iPhone or iPod touch browser to: http://iphone.thescore.com/

    About Score Media Inc.
    ----------------------
    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.2 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com,
ScoreMobile, and Score Poker.

    %SEDAR: 00003035E




For further information:

For further information: Score Media Inc., Benjamin Levy, Senior Vice
President, Score Media Inc., (416) 977-6787 x2325, blevy@scoremedia.ca; Craig
Malanka, Director, Marketing, Score Media Inc., (416) 977-6787 x2258,
craig.malanka@thescore.ca; For screenshots of the application, please email
mediarelations@thescore.ca

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Score Media Inc.

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