Score Media launches ScoreMobile 2.0



    - The next generation of Canada's most popular downloadable, mobile
    sports application is here -

    TORONTO, Oct. 31 /CNW/ - Score Media Inc. (TSX: SCR) announced today that
its wholly owned subsidiary, Score Media Ventures Inc. has launched
ScoreMobile 2.0 - the evolution of its popular mobile sports application.
ScoreMobile 2.0 is currently available across Canada on TELUS, and will
roll-out on other major carriers in the near future.
    "With nearly 20,000 registrants to date, ScoreMobile 1.0 has been the
most successful mobile application of its kind in Canada," said Benjamin Levy,
Senior Vice President, Score Media Ventures. "Now with ScoreMobile 2.0, we are
going to give those hardcore sports fans more of what they love and allow them
to customize the application to their personal preferences."
    ScoreMobile 2.0 continues to deliver the up-to-the-minute scores and odds
of its predecessor with the addition of real-time boxscores, in-depth stats
and standings for major professional and college leagues. The downloadable
java application will also include several signature features, including
MyScoreboard - a customizable scoreboard where users can track their favourite
teams from numerous leagues in a single view; Player Tracker - a customizable
fantasy team and player tracker function where users can track their fantasy
players' stats in real-time; and Head-to-Head Stats - a tool where users can
quickly compare key team statistics. A Peer-to-Peer sharing feature is also
added, which allows users to forward the application to their friends.
ScoreMobile 2.0 was built in partnership with UIEvolution, an industry leading
mobile application developer. And knowing how much hardcore sports fans love
to have quick access to cold, hard facts, Coors Light has signed on as title
sponsor as part of an innovative cross platform media deal.
    Originally launched in November 2005 on major wireless carriers,
ScoreMobile 1.0 quickly became the most downloaded application of its kind in
Canada. Using an interactive menu that enables users to instantly navigate to
the scores they crave most, ScoreMobile delivers live in-progress scores and
odds for all major professional sports leagues, U.S. college football and
basketball, and Canadian CIS football. Also launched in 2007 was ScoreMobile
Video - a mobile video clips service which is available to customers of every
major wireless carrier in Canada. Offering wireless customers 2-3 minute clips
of signature Score programming, ScoreMobile Video features exclusive mobile
coverage of Barclays Premier League soccer and NCAA March Madness, including
previews, in-game highlights, features, and fantasy analysis.
    Last week, Score Media Inc. launched Score Mobile iPhone Edition. Taking
advantage of the iPhone's unique touch screen interface, ScoreMobile iPhone
Edition is the first iPhone-optimized application covering live sports by a
mainstream sports media company in North America.
    Information on how sports fans can get the full line-up of ScoreMobile
applications is available at: www.theScore.com/scoremobile.

    About Score Media Inc.
    ----------------------

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 6.2 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including theScore.com,
ScoreMobile, and Score Poker.

    %SEDAR: 00003035E




For further information:

For further information: Score Media Inc. - Benjamin Levy, Senior Vice
President, Score Media Inc., (416) 977-6787 x2325, blevy@scoremedia.ca; Craig
Malanka, Director, Marketing, Score Media Inc., (416) 977-6787 x2258,
craig.malanka@thescore.ca; For screenshots of the application, please email
mediarelations@thescore.ca.

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