Score Media launches Score Mobile Video



    - Score Mobile Video to deliver exclusive NCAA(R) March Madness
    highlights and signature Score content to mobile phones across Canada -

    TORONTO, March 13 /CNW/ - Score Media Inc. (TSX: SCR) announced today
that it is launching Score Mobile Video - a mobile video clips service which
is available across Canada to customers of Rogers Wireless, TELUS, and Bell
Mobility with video-enabled mobile devices. Score Mobile Video will also be
available on Amp'd Mobile upon its launch in Canada on March 14th.
    Score Mobile Video will give viewers access to signature Score
programming, packaged specifically for mobile viewing in 2-3 minute clips.
Score Mobile Video will feature exclusive mobile coverage of the NCAA March
Madness tournament, including previews, in-game highlights, features and
fantasy analysis. In addition, fans of The Score will be able to access other
premier Score programming on-the-go, including Cabbie on the Street, Branded,
The Spin, Hardcore Championship Fighting, and exclusive fantasy analysis from
The Score's experts.
    "Score Mobile Video gives hardcore sports fans access to their favourite
Score content, including extensive coverage of NCAA March Madness, when and
where they want it" said Benjamin Levy, Senior Vice President of Score Media
Ventures. "We are thrilled to be working in partnership with all of Canada's
major mobile carriers as we continue to execute our multi-platform sports
content strategy."
    Score Mobile Video will be available on video-enabled mobile devices on
Rogers Wireless, TELUS, Bell Mobility, and Amp'd Mobile on a "pay per clip"
and/or a subscription basis, depending on the carrier. For more information on
how to get Score Mobile Video, visit www.theScore.ca/scoremobile.
    Score Mobile Video is Score Media's second mobile offering. In November
2005, Score Media launched Score Mobile 1.0, a downloadable java application
that allows fans to get up-to-the-minutes scores and odds for every major
sports league, presented in the graphical format of the familiar Score Ticker.
Score Mobile 1.0 quickly became the most downloaded application of its kind in
Canada.

    About Score Media Inc.
    ----------------------

    Score Media Inc. (TSX: SCR) is a media company committed to creating
consumer value through creative solutions, technology, and innovation in
response to sports fans' growing desire for increased participation in their
consumption of sports content. Score Media's main asset is The Score
Television Network, a national specialty television service providing sports,
news, information, highlights and live event programming, available across
Canada in more than 5.9 million homes. Score Media also operates Hardcore
Sports Radio, a satellite radio network available across North America on
SIRIUS Satellite Radio, and other interactive assets including TheScore.ca,
Score Mobile, and Score Poker.

    %SEDAR: 00003035E




For further information:

For further information: Score Media Inc., Benjamin Levy, Senior Vice
President, Score Media Inc., (416) 977-6787 x300, blevy@scoremedia.ca; or
Craig Malanka, Director, Marketing, Score Media Inc., (416) 977-6787 x258,
craig.malanka@thescore.ca

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Score Media Inc.

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