Saying "Cheese" During Pizza Month Helps Children



    MONTREAL, Sept. 30 /CNW/ - On October 21st, Pizza Pizza will be hosting a
special fundraiser in participating restaurants across Québec and Ontario in
support of Children's Miracle Network and its seven affiliated children's
hospital foundations in the two provinces. The fundraiser, named Cheese for
Charity Day, is part of the company's plans to celebrate National Pizza Month.
    Throughout the day, customers are invited to purchase selected,
discounted pizza items with a portion of proceeds going to children's
hospitals, through Pizza Pizza's own Slices for Smiles Foundation, a private
foundation created in 2007 to help support children's causes throughout the
country.
    "Our Slices for Smiles program is designed to enhance the quality of life
of children by supporting education, health and other social programs," said
Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Cheese for Charity Day
is a great time to celebrate pizza with family and friends while supporting a
great cause."
    Pizza Pizza raised more than $75,000 for Big Brothers and Big Sisters
through its Slices for Smiles fundraising efforts in October 2007 and hopes to
meet or exceed this goal for this October's campaign. To achieve this, Pizza
Pizza - in addition to hosting its Cheese for Charity Day on October 21st -
will be deploying in-store donation boxes at all traditional restaurant
locations, providing a corporate donation of $12,000 and contributing through
cause promotion.
    "We are happy to be working with the Slices for Smiles Foundation again
and are extremely grateful for this partnership with Pizza Pizza," said John
Hartman, chief international officer of Children's Miracle Network. "All funds
raised will go directly to our affiliated hospitals to assist children of all
ages and ailments."
    This fundraising activity takes place during the month of October, which
was first designated National Pizza Month in 1987 by the U.S. Congress. Pizza
Month has been celebrated in Canada since 2005.
    The promotion tied to the Cheese for Charity Day fundraiser includes
discounted cheese slices and medium cheese or pepperoni pizzas.

    About Children's Miracle Network

    Children's Miracle Network is a non-profit organization dedicated to
saving and improving the lives of children by raising funds for children's
hospitals. Each year, the 170 Children's Miracle Network hospitals - 14 of
which are in Canada - provide the finest medical care, life-saving research
and preventive education to help millions of kids overcome diseases and
injuries of every kind. To learn more go to www.childrensmiraclenetwork.ca.

    About Pizza Pizza

    Founded in 1967, Pizza Pizza is an industry pioneer and Canada's number
one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western
Canada, Pizza Pizza operates more than 600 traditional and non-traditional
restaurants coast to coast. Pizza Pizza has introduced numerous innovations
such as whole-wheat, multi-grain dough, a gluten-free crust and the
elimination of industrially-added trans fats from all menu items. Through the
years, the company has been a loyal supporter of community groups, helping to
organize fundraisers, sponsoring events and supporting local projects at the
corporate and franchise level.





For further information:

For further information: Pascale Dudemaine, Julie Tremblay, Torchia
Communications, Tel.: (514) 288-8290, exts 240, 214, pascale@torchiacom.com,
julie@torchiacom.com

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PIZZA PIZZA LIMITED

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