Saving money trumps saving the environment for most Canadians.*



    Walmart Canada believes customers can do both.

    MISSISSAUGA, ON, April 22 /CNW/ - For the balance of the month, Walmart
Canada stores nationwide will be re-arranged to give greater prominence to
environmentally friendly products, many with new low prices. The move,
designed to encourage customer consideration of green products, is part of
Walmart Canada's Earth Month and supports the company's long-term goal to put
products that sustain resources and the environment in the hands of customers.
    Walmart Canada's Earth Month efforts come as fresh research shows that
two-thirds of Canadians say it's more important to save money than to save the
environment.(*) The same research shows nearly three out of four Canadians list
expense as the main reason they don't buy environmentally products more often.
    "Customers shouldn't have to choose between a green product and a product
they can afford," said Jim Thompson, Walmart Canada's senior vice president of
merchandise and operations. "Earth Month is a rallying point for our company
and customers - a chance to renew our collective commitments to making greener
consumer choices."
    This month, for the first time, Walmart Canada will apply price Rollbacks
to select environmentally preferable products, including Cascades
EcoLogo-certified toilet paper(reduced 35%), Glad compostable kitchen bags
(reduced 25%), and Vtech Energy Star certified cordless phones (reduced 20%).
The company is also supporting the sale of green products by promoting them in
a special green section of its national flyers, online at walmart.ca and in
stores through preferred product placement.
    "Advertising, preferred shelf space and a lower price can typically drive
double-digit sales increases of a product," said Thompson. "Getting the more
than one million customers we serve every day to try just one environmentally
preferable product will be a big step for the environment."
    Nine out of 10 Canadians say they would be willing to try an
environmentally friendly product if it cost less or the same compared to a
favourite brand; the likelihood drops to 31 per cent if the environmentally
friendly product costs more.
    In the past year, Walmart Canada has tripled the number of
environmentally preferable products it offers under its "For The Greener Good"
program, which flags these products so customers can find them more easily on
store shelves. All of these products are third-party certified by
well-respected and recognized organizations, so customers can be sure the
products they buy are in fact better for the environment.
    Consumer research provides a mixed picture of Canadian attitudes toward
green consumerism. It shows that, among Canadians, saving money (67%) is more
important than saving the environment (33%). Still, the vast majority (87%) of
those consumers report buying environmentally friendly products. The reasons
they give for not doing so more include the belief that green products are too
expensive (73%) or unavailable in stores customers go to (20%). Some believe
environmentally friendly products don't work (14%) or that product quality is
questionable (30%), while others either don't believe environmental product
claims (24%), or don't think about the environmental impact of products they
buy (12%).
    "We have an opportunity to show Walmart customers that green products can
be affordable, available, effective and mainstream," said Thompson.

    Walmart Canada operates a growing chain of 312 locations nationwide
serving more than one millions Canadians each day. With 80,000 associates, it
is the nation's fourth largest employer. The company has three long-term
sustainability goals: To operate a zero-waste business; To operate under 100
per cent renewable energy; To make environmentally preferable products
available to Canadians.

    (*) The research noted above was conducted for Walmart Canada between March
20 and 22 using JWT's proprietary Internet-based market research tool, the
SONAR consumer Canadian panel. The panel consists of more than 20,000
individuals and the survey was completed by 500 individuals, with data
weighted to reflect the age, gender and household income of the Canadian
population. The margin of error is +/- 4% at a 90% confidence level.





For further information:

For further information: Karin Campbell, Corporate Affairs, Walmart
Canada, (905) 821-2111 x. 4042


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