Saving Lives is good for business - IBM Canada forges new partnership with Canadian Blood Services



    TORONTO, June 12 /CNW Telbec/ - Canada's biggest financial, legal and
business corporations may be competitive in the board room, but they are
united in their support of Canadian Blood Services. And today, IBM Canada, the
information technology giant, joined a stellar list of supporters in becoming
a "Partner for Life" with Canadian Blood Services.
    To symbolize their unity during National Blood Donor Week,
representatives from IBM, Cassels Brock & Blackwell LLP, Stikeman Elliott LLP,
Ace INA, CIBC Mellon, and the TD Bank Financial Group joined officials from
Canadian Blood Services and other supporters to open trading at the TSX to
deliver the message; "Many happy returns. Give blood every quarter."
    This impressive group, which also included National Blood Donor Week
champion and Mississauga MP Navdeep Bains, blood recipient Dierdre Cameron and
600-time blood donor Yvonne Ohara, then crossed the street from the TSX to
officially open the new Canadian Blood Services' blood donor clinic at
163 King Street West in the heart of Toronto's financial district.
    "Research tells us that one in four blood donors were inspired to give
back to the community by employers who give them the time to volunteer. It's
this kind of corporate responsibility that people remember," says Ian Mumford,
Chief Operating Officer for Canadian Blood Services. "And, we are hoping by
opening this clinic in downtown Toronto, with flexible hours, that other
organizations will be inspired to join us."
    "Encouraging our more than 20,000 employees across the country to
volunteer is good business for IBM Canada," says Dave Robitaille, Manager of
Corporate Citizenship and Corporate Affairs. "Adding blood donation as an
important national cause for us not only helps our company be a good corporate
citizen, it boosts morale and helps to save lives."
    The new King Street facility was made possible, in part, by financial
contributions to Canadian Blood Services from thousands of financial donors.
Active fundraiser and CEO of Knightstone Capital, David Lehberg, presented a
cheque for $200,000 on their behalf.
    "We accept this gift with great thanks," said Mumford. "And, in turn, we
wish to reach out to the business and financial community around us to come
and donate conveniently before work or over their lunch hour."
    Other Partners for Life at the new facility include Manulife (Queen
Street), RBC, Deloitte & Touche LLP, Borden Ladner Gervais LLP, and Fogler
Rubinoff LLP and Sapient.
    Partnership with Canadian Blood Services may give companies a competitive
edge. Ipsos-Reid polling suggests that nearly 8 out of 10 Canadians would be
more likely to buy services or products from organizations that visibly
support blood donation in Canada. That's a lot of "warm doors".

    Note: Canadian Blood Services is actively looking for partner
organizations that are looking to:
    
      - Improve and save lives,
      - boost employee morale,
      - create opportunities for staff development and leadership,
      - enhance their corporate reputation and visibility in the community,
      - find a solution to fulfill their corporate social responsibility.
    

    If this sounds like your organization, please give us a call at
1 888 2 DONATE, or visit the Partners For Life section at www.blood.ca.

    About Canadian Blood Services

    Canadian Blood Services is a national, not-for-profit charitable
organization that manages the blood supply in all provinces and territories
outside of Quebec and oversees the country's OneMatch Stem Cell and Marrow
Network (formerly the Unrelated Bone Marrow Donor Registry). A dedicated team
of about 4,600 staff and 17,000 volunteers enable us to operate 41 permanent
collection sites and more than 20,000 donor clinics annually. Canadian Blood
Services is a non-governmental organization, however the Provincial and
Territorial Ministers of Health provide operational funding, and the federal
government, through Health Canada, is responsible for regulating the blood
system.


    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: John Bromley, ABC, Communications Manager,
Canadian Blood Services, (416) 313-4438, Cell: (416) 573-2172

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Canadian Blood Services

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