Sauza(R) Tequila Searches for Canada's Best Mix Off DJ



    Judging panel includes DJ Tricky Moreira, MySpace Canada and Stanton

    TORONTO, July 17 /CNW/ - Sauza(R) Tequila launches the Sauza(R) Canada DJ
Mix Off Challenge, a search for Canada's best deejay that will take place over
the course of the summer.
    "The contest is open to all Canadian residents of legal drinking age and
will take place online at http://www.myspace.com/sauzatequila," says Franco
Timpano, Brand Manager for Sauza(R). "We're hoping to see lots for fresh and
unexpected talent that we can showcase at nightclubs across the country."
    Artists will have the opportunity to produce a five minute set to submit
to judges. A regional judging panel consisting of local music industry experts
will judge the entries based on the following criteria: technical mixing
ability, originality, overall performance & energy, and tune selection (sets
can be a maximum of five minutes).
    Contestants will be narrowed down to four semi-finalists who will be
awarded $1,000 each (plus other great prizes). Each semi-finalist will have a
chance to spin for the national judging panel at a local nightclub in Toronto,
Montreal, Vancouver or Calgary. Fans will be invited to vote for their
favourite semi-finalist online and these votes will be taken into
consideration by the national judging panel in determining the grand prize
winner. The grand prize includes $3,000.00 cash and an incredible package from
Stanton: the winner will receive STR8-150 turntables, DJPRO3000 headphones,
680.v3 mp4 cartridges, Uberstand laptop stand, Jetsetter DJ Bag. Other fun
prizing includes Sully Wong shoes, iPod socks and a Skype headset for a total
value of $6,200.00.
    The national judging panel consists of Timpano, Sauza(R) Tequila Brand
Manager, Tricky Moreira (Blue Elephant Recordings/Flow 93.5), Sarah Lombard of
Stanton (deejay equipment) and Melissa Noel of MySpace Canada.
    "My ears are open for the next best deejay and I'm looking forward to
keeping a close watch on this contest -- with a Sauza cocktail in hand no
doubt!" says Melissa Noel (DJ Lissa Monét) of MySpace Canada.
    The contest runs in tandem with the launch of the new Sauza(R) Acai Berry
and Mango flavoured tequilas. A series of sampling events will be taking place
to taste the delicious new spirits.

    About Maxxium Canada

    Maxxium Canada is the Canadian division of Maxxium Worldwide BV, a global
spirits and wine distribution group operating in over 35 countries and
covering more than 60 worldwide markets. Maxxium's portfolio includes some of
the most well-known premium brands: Sauza Tequila, ABSOLUT Vodka, Level Vodka,
Rémy Martin Fine Champagne Cognac, Cointreau liqueur, Canadian Club Whisky,
The Macallan and Highland Park Single Malt Scotch Whiskeys, Alberta Premium
Whisky, Bols Liqueurs, and various wines such as Clos du Bois, Cono Sur and
KWV. Maxxium's head office is in Amsterdam, The Netherlands.

    About Beam Global Spirits & Wine

    Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all corners
of the globe call for our brands, including Sauza(R) Tequila, Canadian Club(R)
Whisky, Jim Beam(R) Bourbon, Maker's Mark(R) Bourbon, Starbucks Liqueurs(TM)
and Clos du Bois(R) Wines. Beam Global Spirits & Wine is part of Fortune
Brands, Inc. (NYSE:  FO), a leading consumer brands company with annual sales
exceeding $8 billion. For more information on Beam Global Spirits & Wine, its
brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.

    About MySpace Canada

    MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and making a
positive impact on the world. MySpace has created a connected global community
by integrating web profiles, blogs, instant messaging, e-mail, music
streaming, music videos, photo galleries, classified listings, events, groups,
college communities, and member forums. MySpace's international network
includes more than 20 localized community sites in the United States, Brazil,
Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany,
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland,
Australia, India, Japan, and New Zealand. Fox Interactive Media is a division
of News Corp. (NYSE:  NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

    About Stanton

    Stanton is an industry leader in the design and manufacture of
professional DJ and audio products. Founded in 1946, the company has remained
at the forefront of the industry for over 60 years, with a wide product range
that includes turntables, high-performance cartridges, DJ CD players, mixers,
accessories and cutting edge digital DJ products such as FinalScratch and the
new SC System line of professional software controllers. For more information
visit www.myspace.com/stantongroup.





For further information:

For further information: visit http://www.myspace.com/sauzatequila,
www.maxxium.com, www.beamglobal.com or contact Aimée Savard, LexPR Canada,
(416) 542-9140 x3364, asavard@lexpr.com

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